Algolia Triples Nuts.com’s Customer Conversion Rates and Increases Average Order Value by 15% Among Users that Search
Search-as-a-Service helps online retailer grow revenue, navigate supply chain disruptions, and deliver on the last mile of customer experience
November 16, 2021, 06:00 AM Coordinated Universal Time
SAN FRANCISCO--(BUSINESS WIRE)--Algolia, the leading API Platform for Search & Dynamic Experiences, today announced that Nuts.com, an online retailer founded in 1929 selling snacks, gifts and sweets, is using its API-first solutions to enhance customer experience and boost revenue. To cater to both direct and curated intent, Nuts.com engaged Algolia to power site search, all category pages, and product listing pages, with the goal of quickly directing customers that knew what products they wanted, while also helping undecided ones discover new personalized options. Since implementing Algolia, the conversion rate with customers that use search is three times higher compared to those who don’t use search. Among those same users, the average order value is 15% higher per session.
“Only 13% of retailers claim to offer shoppers an advanced search experience, according to our State of Search Report,” said Jason McClelland, CMO of Algolia. “Nuts.com is seeing the bottom-line business impact of being one of the retail innovators leveraging search to meet customer demand and provide a high-quality experience.”
Algolia’s technology has also helped Nuts.com navigate disruptions in supply and spikes in demand. When consumer demand heightened during the COVID-19 pandemic, Algolia enabled Nuts.com’s product and merchandising teams to control rank and sorting rules to increase the visibility of popular products that were in stock, rather than frustrating customers with unavailable products. This enhanced control improved customer experience and allowed Nuts.com to sell popular products for which they had inventory.
“As supply chain disruptions continue and the holidays near, retailers cannot risk directing potential customers to out-of-stock products,” said David Lerner, Head of Product at Nuts.com. “While many retailers are struggling to accurately display stock, Algolia enables us to adjust rankings to quickly hide products that aren’t available and showcase those that have an abundance of stock. This is how smaller companies can compete with retail giants this season. Those who don’t leverage search and personalize content will miss out on meaningful business opportunities.”
As Black Friday nears, officially kicking off the holiday shopping season, Nuts.com will leverage a similar strategy focused on mobile shoppers as 60% of their orders are placed via a mobile device.
To learn more about how Algolia enables organizations to predict intent and deliver results during the holiday shopping season, visit algolia.com.
Algolia provides an API platform for dynamic experiences that enable organizations to predict intent and deliver results. Algolia achieves this with an API-first approach that allows developers and business teams to surface relevant content when wanted — satisfying the demand for instant gratification — and building and optimizing online experiences that enhance online engagement, increase conversion rates, and enrich lifetime value to generate profitable growth. More than 10,000 companies including Under Armour, Lacoste, Birchbox, Stripe, Slack, Medium, and Zendesk rely on Algolia to manage over 1.5 trillion search queries a year. Algolia is headquartered in San Francisco with offices in New York, Atlanta, Paris, London, and Bucharest. To learn more, visit www.algolia.com.
Nuts.com, a family-owned company, was founded in 1929 by Poppy Sol as The Newark Nut Company. For three generations, we’ve been committed to re-stocking healthy pantries with the highest-quality nuts, dried fruit, snacks, sweets and pantry staples. An ever-growing offering of more than 3,000 products includes artisan and hard-to-find products as well as hundreds of gluten-free and organic items, truly offering something for everyone. Even though a lot has changed over the past 88 years, Nuts.com still does things the "Old Fashioned Way," buying directly from growers to source the best product and roasting nuts fresh for every order. Learn more about our nutty family by visiting Nuts.com.
PAN Communications for Algolia