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What to expect from Algolia at NRF 2023 Retail’s BIG Show
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Algolia is a lynchpin in the new online retail mechanic that is transforming the way consumers and businesses shop, purchase and procure goods and services — as a Gold Sponsor of NRF 2023 Retail’s BIG Show, Algolia ranks among the primary exhibitors of interest this year.

The Algolia team loves to connect in person. We enjoy connecting between internal teams, through and within internal departments and across our corporate headquarters locations. But most of all, we value the in-person connections we can make with users, customers, partners and people.

As we come out of the post-pandemic period of postponements and put-offs, it is both comforting and exciting to now start thinking about next year’s industry events and trade conferences. Appropriately named for its size, the National Retail Federation (NRF)’s gathering in New York is of course known as Retail’s BIG Show and Algolia will be there in full force. 

Staged from January 15-17, 2023 at the Jacob K. Javits Convention Center, New York City, Algolia will present a full stand at the show and we’ll be there early to meet people at the opening party on the 14th.

Invaluable engagement opportunities

“Attending NRF 2023 Retail’s BIG Show will be a special experience for us all. Being a part of the world’s leading annual retail event with somewhere approaching 40,000 retail specialists on-site from almost 100 countries is an amazing opportunity to network, meet and collaboratively innovate. The whole Algolia events team  is excited about the prospect of meeting with like-minded professionals during this invaluable engagement opportunity,” said Bernadette Nixon, Chief Executive Officer, Algolia.

Algolia is a lynchpin in the new online retail mechanic that is transforming the way consumers and businesses shop, purchase and procure the goods and services that they need every day. The company is a Gold Sponsor of NRF 2023 Retail’s BIG Show, and we’re keen to demonstrate the latest in product search, navigation, browse, recommendation, enterprise search, and discovery for retail and wider application use cases.

Our revolutionary hybrid approach combines keyword and vector-based semantic search in a single API that fits seamlessly within any organization’s composable architecture. Algolia’s API-First Search and Discovery Platform enables retailers to create engaging end-user experiences at web-scale, as wide as the Internet itself. 

Attending NRF 2023 Retail’s BIG Show will be Algolia’s first chance to showcase its newly expanded capabilities at a major IT trade show since the September 2022 acquisition of Search.io.

Retailer’s digital call to action

The methods and manner through which consumers navigate and search is changing and becoming more sophisticated. Strategically, where retailers need to go next is to identify the sales opportunities that are being left on the table, many of them never even making it to the shopping cart. Capturing revenue from unfulfilled ‘long tail search queries’ is a retail industry imperative (and challenge).

Collectively, there is a massive retail opportunity for retailers to capture long-tail searches that are more specific, narrower and more customer-dependent.

“We urge NRF 2023 Retail’s BIG Show attendees to visit our stand and hear how Algolia is enabling retailers to capture and fulfill long-tail searches with our hybrid search engine,” said CEO Nixon. “Estimates suggest that as many as 55% of all search queries represent long-tail requests for products and searches, a more complex way of building a user’s query that requires the power of combined keyword and vector-based semantic search to enable fulfillment.” 

As a typical example of long-tail search, a person might search for ‘waterproof kit for monsoon weather’, or ‘fabulous neckwear for new grandmother’ and perhaps even ‘robust guitar case’ – queries that all carry more loaded intent and contextualized meaning behind them than may be immediately apparent to a less sophisticated search engine.

Query Categorization

The company will also be showcasing its Query Categorization capability, which has been available in public beta as of September 27, 2022. Algolia customers under the premium plan can access Query Categorization directly from their Algolia dashboard and experience this new and impactful capability for themselves.

We view Query Categorization as a critical building block of the Algolia Search and Discovery Platform, this new capability will dramatically reduce end-user effort by making it easier for your customers to search, discover and find what they are looking for.

With Algolia Query Categorization, developers, merchandisers, media companies and content providers can anticipate their customer’s intent. Algolia customers can connect their buyers to the most relevant category or selection of items and help them design the content or product categories that best meet their needs throughout every moment of the end-user journey. Product Managers and Merchandisers alike can leverage Algolia to open the doors to targeted relevance and improved website conversion rates.

Please join us in New York in January 2023 at NRF Retail’s BIG Show! You can book a meeting with us in advance and learn more about our attendance at the conference.

View the Algolia stand #4046 information here and follow the event on social media at @NRFBigShow and with the following hashtags #retail #NRF2023.

About the author
Adrian Bridgwater

Enterprise Software Industry Journalist

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