Search by Algolia
What is retail analytics and how can it inform your data-driven ecommerce merchandising strategy?
e-commerce

What is retail analytics and how can it inform your data-driven ecommerce merchandising strategy?

There is such tremendous activity both on and off of retailer websites today that it would be impossible to make ...

Catherine Dee

Search and Discovery writer

8 ways to use merchandising data to boost your online store ROI
e-commerce

8 ways to use merchandising data to boost your online store ROI

New year, new goals. Sounds positive, but looking at your sales data, your revenue and profit aren’t so hot ...

John Stewart

VP, Corporate Communications and Brand

Algolia DocSearch + Astro Starlight
engineering

Algolia DocSearch + Astro Starlight

What is Astro Starlight? If you're building a documentation site, your content needs to be easy to write and ...

Jaden Baptista

Technical Writer

What role does AI play in recommendation systems and engines?
ai

What role does AI play in recommendation systems and engines?

You put that in your cart. How about this cool thing to go with it? You liked that? Here are ...

Catherine Dee

Search and Discovery writer

How AI can help improve your user experience
ux

How AI can help improve your user experience

They say you get one chance to make a great first impression. With visual design on ecommerce web pages, this ...

Jon Silvers

Director, Digital Marketing

Keeping your Algolia search index up to date
product

Keeping your Algolia search index up to date

When creating your initial Algolia index, you may seed the index with an initial set of data. This is convenient ...

Jaden Baptista

Technical Writer

Merchandising in the AI era
e-commerce

Merchandising in the AI era

For merchandisers, every website visit is an opportunity to promote products to potential buyers. In the era of AI, incorporating ...

Tariq Khan

Director of Content Marketing

Debunking the most common AI myths
ai

Debunking the most common AI myths

ARTIFICIAL INTELLIGENCE CAN’T BE TRUSTED, shouts the headline on your social media newsfeed. Is that really true, or is ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

How AI can benefit the retail industry
ai

How AI can benefit the retail industry

Artificial intelligence is on a roll. It’s strengthening healthcare diagnostics, taking on office grunt work, helping banks combat fraud ...

Catherine Dee

Search and Discovery writer

How ecommerce AI is reshaping business
e-commerce

How ecommerce AI is reshaping business

Like other modern phenomena such as social media, artificial intelligence has landed on the ecommerce industry scene with a giant ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

AI-driven smart merchandising: what it is and why your ecommerce store needs it
ai

AI-driven smart merchandising: what it is and why your ecommerce store needs it

Do you dream of having your own personal online shopper? Someone familiar and fun who pops up every time you ...

Catherine Dee

Search and Discovery writer

NRF 2024: A cocktail of inspiration and innovation
e-commerce

NRF 2024: A cocktail of inspiration and innovation

Retail’s big show, NRF 2024, once again brought together a wide spectrum of practitioners focused on innovation and transformation ...

Reshma Iyer

Director of Product Marketing, Ecommerce

How AI-powered personalization is transforming the user and customer experience
ai

How AI-powered personalization is transforming the user and customer experience

In a world of so many overwhelming choices for consumers, how can you best engage with the shoppers who visit ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

Unveiling the future: Algolia’s AI revolution at NRF Retail Big Show
algolia

Unveiling the future: Algolia’s AI revolution at NRF Retail Big Show

Get ready for an exhilarating journey into the future of retail as Algolia takes center stage at the NRF Retail ...

John Stewart

VP Corporate Marketing

How to master personalization with AI
ai

How to master personalization with AI

Picture ecommerce in its early days: businesses were just beginning to discover the power of personalized marketing. They’d divide ...

Ciprian Borodescu

AI Product Manager | On a mission to help people succeed through the use of AI

5 best practices for nailing the ecommerce virtual assistant user experience
ai

5 best practices for nailing the ecommerce virtual assistant user experience

“Hello there, how can I help you today?”, asks the virtual shopping assistant in the lower right-hand corner ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

Add InstantSearch and Autocomplete to your search experience in just 5 minutes
product

Add InstantSearch and Autocomplete to your search experience in just 5 minutes

A good starting point for building a comprehensive search experience is a straightforward app template. When crafting your application’s ...

Imogen Lovera

Senior Product Manager

Best practices of conversion-focused ecommerce website design
e-commerce

Best practices of conversion-focused ecommerce website design

The inviting ecommerce website template that balances bright colors with plenty of white space. The stylized fonts for the headers ...

Catherine Dee

Search and Discovery writer

Looking for something?

facebookfacebooklinkedinlinkedintwittertwittermailmail

Editor’s Note: Jascha McDonald is Software Developer and Application Architect for BankVogue, North America’s trusted partner in buying, selling and shipping used goods around the world. One of their companies includes Beyond Retro, a vintage clothing retailer in Europe.

Founded in London in 2002, Beyond Retro’s stores offer an exhilarating pick ‘n’ mix of vibrant 20th century fashion. Led by an inspiring team of true originals, the staff are the beating heart of a creative community that spans from England to Sweden with verve and style. Beyond Retro’s retail network recycles upwards of 500,000 items each year. Purchased directly or indirectly from charities, they’re part of a global movement that brings new purpose to excess clothing and accessories.

Beyond Retro’s Magento-powered global site offers more than 35,000 objects with a twist: they’re all unique pieces! We asked them how they managed to deal with such a difficult constraint.

Algolia: What technical challenges have you faced building Beyond Retro?

Jascha: Since almost all Beyond Retro product is one-of-a-kind vintage there are many difficulties we faced when breaking into the e-commerce world. All items need to be photographed and classified individually. When a garment sells it immediately needs to be removed from the site.

Products being constantly added and removed from the catalogue caused us incredible headaches in terms of balancing website performance and an up to date catalogue. Our products are so varied that most search architectures were not sufficient or returned results too slowly.

To that extent, Magento’s built-in search was not effective and Magento Catalogue had performance issues with our limited computing budgetFiltering through products was slow, hindering our customers ability to find the right product for them. There had to be a better solution than the built-in Magento tools or the Manadev navigation we were using.

A: What did you do about it?

J: Our technical agenda was very clear: we needed to find a replacement for our search to better help customers find product faster. We also needed to speed up the site as the queries took too much time to process.

As were originally looking only for a search replacement, we quickly found out that many were very expensive. We discovered Algolia be a recommendation from an SEO consultant. This was originally suggested to us as just a search replacement but after experimenting with the product we decided that it would be an effective catalogue replacement as well.

Algolia’s price point is great and its speed beat all competitors we benchmarked. The free trial was also a great incentive as it gave us the ability to test the integration before deciding. Integration was straightforward and well documented and developers on Github helped us resolve small technical glitches.

A: What changes have you noticed ?

J:  Speed was already a decisive factor for us to implement Algolia. It directly impacted the customer experience on our site. Algolia is insanely fast, it’s almost like it reaches into the future to get your search results. Before, we would have periods in the day when some pages would take up to 10 seconds to generate the HTML.

Now, we are averaging about 60 milliseconds with a more stable performance across the board. We also lowered the average server response time from 0.9 to 0.55 seconds. Server performance has been drastically increased and the load spikes we used to see have disappeared. Better yet, the whole implementation eventually saved us about 30% on our infrastructure costs.

There was also an unexpected benefit to implement Algolia as our search. It allowed us to turn off Magento Full Page Cache invalidation for category pages, a major improvement for Beyond Retro’s site performance.

A: How did you proceed ?

J:  It took about 1 month to roll out the full Algolia catalog replacement. First, we installed Algolia’s Magento plugin and iterated with the help of the documentation and the Github community. We then applied our customized theme, tested it and rolled it out. It was a very straightforward process. We are now working on increasing the usability of our search with Synonyms and the other search features available to us.

Explore our Magento Extension

Learn More about Ecommerce Site Search

About the author
Guillaume Dumortier

Build the ultimate search for your Magento store

Make it faster, more relevant and conversion-oriented.

Image of Alex KudelkaImage of Raphael Terrier
Alex Kudelka - Business DevelopmentRaphael Terrier - Education Engineer
Image of Alex Kudelka
Alex KudelkaBusiness Development
Image of Raphael Terrier
Raphael TerrierEducation Engineer
Build the ultimate search for your Magento storeWatch the webinar

Recommended Articles

Powered byAlgolia Algolia Recommend

Algolia’s find-as-you-type now available on Magento Connect
e-commerce

jeremy

Bringing Advanced Search to Magento 2
e-commerce

Jan Petr

Software Engineer

Introducing our new navigation
product

Craig Williams

Director of Product Design & Research