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In an era where customer experience reigns supreme, achieving digital excellence is a worthy goal for retail leaders. But what exactly does digital excellence mean? And how do businesses achieve it? We took a seat at the virtual roundtable during the GDS Retail Digital Summit earlier this summer to discuss one approach to excellence in ecommerce: unlocking the power of content.
Piyush Patel, Algolia’s Chief Strategic Business Development Officer, served as one of the roundtable moderators, leading the discussion on “Achieving digital excellence – the power of content.” The crux of the conversation revolved around addressing the modern consumer’s craving – or rather, expectation – for timely, tailored content. The challenge, however, lies in providing flexibility to marketers, merchandisers, and developers alike to deliver such experiences seamlessly. A fast, scalable cloud-native platform that balances the needs of all back-end teams involved holds the key to maintaining a continuous flow of engaging content that converts customers and keeps them coming back for more.
The two-day roundtable engaged a range of industry leaders, representing retail sectors such as clothing, pharmaceuticals, chemicals, and more. Their diverse perspectives added depth and variety to the conversation, though it was clear that the hurdles to achieving digital excellence cut across the range of retailers represented and that a unified solution is essential.
Throughout the discussion, six core challenges emerged as common hurdles faced by the participants:
The need for real-time APIs to address these challenges was a recurring theme, showcasing the importance of speed and scale when faced with large volumes of products and data.
While the content conundrum is an important hurdle for businesses to tackle, ultimately shoppers aren’t concerned with the technicalities of how content is managed on the back-end of a website or app. But if the front-end experience isn’t up to par, shoppers are sure to notice. To that end, Piyush advocated that while back-end content management should remain a priority, organizations can’t afford to neglect front-end enhancements, especially ones that are proven to significantly impact customers’ digital experiences — and business’ bottom lines. On such enhancement: AI-powered search.
During a time when ecommerce technology evolves quickly, retailers have to keep up. Especially when falling behind can lead to lost revenue. So as businesses tackle the challenges around content on the back-end, what can be done on the front-end to satisfy shoppers?
One of the quickest ways — in both time-to-market and return on investment — to make a big impact is with the search bar. With fast, smart search that understands not only the keywords of a search query, but also the shopper’s intent, retailer’s can boost conversion rates, eliminate null results, lower cart abandonment rates, and drive higher revenue overall.
Never before has vector search, capable of understanding user intent, been available at speed and scale. Now, by using neural hashes to compress each query, Algolia NeuralSearch combines our award-winning full-text keyword search engine with vector understanding into a single API, applying AI across query understanding, retrieval, and ranking to deliver the best result instantly, each time.
Consider these results from NeuralSearch customers:
Contact us today to learn how AI-powered search can help your business achieve digital excellence.
Marketing Content Manager
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