Search by Algolia
Easily integrate Algolia into native apps with FlutterFlow
engineering

Easily integrate Algolia into native apps with FlutterFlow

Algolia's advanced search capabilities pair seamlessly with iOS or Android Apps when using FlutterFlow. App development and search design ...

Chuck Meyer

Sr. Developer Relations Engineer

Algolia's search propels 1,000s of retailers to Black Friday success
e-commerce

Algolia's search propels 1,000s of retailers to Black Friday success

In the midst of the Black Friday shopping frenzy, Algolia soared to new heights, setting new records and delivering an ...

Bernadette Nixon

Chief Executive Officer and Board Member at Algolia

Generative AI’s impact on the ecommerce industry
ai

Generative AI’s impact on the ecommerce industry

When was your last online shopping trip, and how did it go? For consumers, it’s becoming arguably tougher to ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

What’s the average ecommerce conversion rate and how does yours compare?
e-commerce

What’s the average ecommerce conversion rate and how does yours compare?

Have you put your blood, sweat, and tears into perfecting your online store, only to see your conversion rates stuck ...

Vincent Caruana

Senior Digital Marketing Manager, SEO

What are AI chatbots, how do they work, and how have they impacted ecommerce?
ai

What are AI chatbots, how do they work, and how have they impacted ecommerce?

“Hello, how can I help you today?”  This has to be the most tired, but nevertheless tried-and-true ...

Catherine Dee

Search and Discovery writer

Algolia named a leader in IDC MarketScape
algolia

Algolia named a leader in IDC MarketScape

We are proud to announce that Algolia was named a leader in the IDC Marketscape in the Worldwide General-Purpose ...

John Stewart

VP Corporate Marketing

Mastering the channel shift: How leading distributors provide excellent online buying experiences
e-commerce

Mastering the channel shift: How leading distributors provide excellent online buying experiences

Twice a year, B2B Online brings together America’s leading manufacturers and distributors to uncover learnings and industry trends. This ...

Jack Moberger

Director, Sales Enablement & B2B Practice Leader

Large language models (LLMs) vs generative AI: what’s the difference?
ai

Large language models (LLMs) vs generative AI: what’s the difference?

Generative AI and large language models (LLMs). These two cutting-edge AI technologies sound like totally different, incomparable things. One ...

Catherine Dee

Search and Discovery writer

What is generative AI and how does it work?
ai

What is generative AI and how does it work?

ChatGPT, Bing, Bard, YouChat, DALL-E, Jasper…chances are good you’re leveraging some version of generative artificial intelligence on ...

Catherine Dee

Search and Discovery writer

Feature Spotlight: Query Suggestions
product

Feature Spotlight: Query Suggestions

Your users are spoiled. They’re used to Google’s refined and convenient search interface, so they have high expectations ...

Jaden Baptista

Technical Writer

What does it take to build and train a large language model? An introduction
ai

What does it take to build and train a large language model? An introduction

Imagine if, as your final exam for a computer science class, you had to create a real-world large language ...

Vincent Caruana

Sr. SEO Web Digital Marketing Manager

The pros and cons of AI language models
ai

The pros and cons of AI language models

What do you think of the OpenAI ChatGPT app and AI language models? There’s lots going on: GPT-3 ...

Catherine Dee

Search and Discovery writer

How AI is transforming merchandising from reactive to proactive
e-commerce

How AI is transforming merchandising from reactive to proactive

In the fast-paced and dynamic realm of digital merchandising, being reactive to customer trends has been the norm. In ...

Lorna Rivera

Staff User Researcher

Top examples of some of the best large language models out there
ai

Top examples of some of the best large language models out there

You’re at a dinner party when the conversation takes a computer-science-y turn. Have you tried ChatGPT? What ...

Vincent Caruana

Sr. SEO Web Digital Marketing Manager

What are large language models?
ai

What are large language models?

It’s the era of Big Data, and super-sized language models are the latest stars. When it comes to ...

Catherine Dee

Search and Discovery writer

Mobile search done right: Common pitfalls and best practices
ux

Mobile search done right: Common pitfalls and best practices

Did you know that 86% of the global population uses a smartphone? The 7 billion devices connected to the Internet ...

Alexandre Collin

Staff SME Business & Optimization - UI/UX

Cloud Native meetup: Observability & Sustainability
engineering

Cloud Native meetup: Observability & Sustainability

The Cloud Native Foundation is known for being the organization behind Kubernetes and many other Cloud Native tools. To foster ...

Tim Carry

Algolia DocSearch is now free for all docs sites
product

Algolia DocSearch is now free for all docs sites

TL;DR Revamp your technical documentation search experience with DocSearch! Previously only available to open-source projects, we're excited ...

Shane Afsar

Senior Engineering Manager

Looking for something?

facebookfacebooklinkedinlinkedintwittertwittermailmail

In an era where customer experience reigns supreme, achieving digital excellence is a worthy goal for retail leaders. But what exactly does digital excellence mean? And how do businesses achieve it? We took a seat at the virtual roundtable during the GDS Retail Digital Summit earlier this summer to discuss one approach to excellence in ecommerce: unlocking the power of content.

Powering the customer experience with relevant content

Piyush Patel, Algolia’s Chief Strategic Business Development Officer, served as one of the roundtable moderators, leading the discussion on “Achieving digital excellence – the power of content.” The crux of the conversation revolved around addressing the modern consumer’s craving – or rather, expectation – for timely, tailored content. The challenge, however, lies in providing flexibility to marketers, merchandisers, and developers alike to deliver such experiences seamlessly. A fast, scalable cloud-native platform that balances the needs of all back-end teams involved holds the key to maintaining a continuous flow of engaging content that converts customers and keeps them coming back for more.

Diverse voices, common challenges

The two-day roundtable engaged a range of industry leaders, representing retail sectors such as clothing, pharmaceuticals, chemicals, and more. Their diverse perspectives added depth and variety to the conversation, though it was clear that the hurdles to achieving digital excellence cut across the range of retailers represented and that a unified solution is essential.

Throughout the discussion, six core challenges emerged as common hurdles faced by the participants:

  1. Content Relevance: Ensuring the right content reaches the right audience
  2. Data Value: Linking product content with all other elements that make the data valuable
  3. Personalization Predicament: Tailoring large amounts of data to very specific audiences
  4. Multichannel Presentation: Presenting data effectively across websites and mobile apps
  5. Tech Stack Improvements: Selecting the best composable solution for each element of your ecommerce site, from search to content management to checkout
  6. Content Creation: Using existing data to create content that enhances the customer experience

The need for real-time APIs to address these challenges was a recurring theme, showcasing the importance of speed and scale when faced with large volumes of products and data.

Algolia’s insights: balancing front-end experiences with back-end management

While the content conundrum is an important hurdle for businesses to tackle, ultimately shoppers aren’t concerned with the technicalities of how content is managed on the back-end of a website or app. But if the front-end experience isn’t up to par, shoppers are sure to notice. To that end, Piyush advocated that while back-end content management should remain a priority, organizations can’t afford to neglect front-end enhancements, especially ones that are proven to significantly impact customers’ digital experiences — and business’ bottom lines. On such enhancement: AI-powered search.

Search and the retail revolution

During a time when ecommerce technology evolves quickly, retailers have to keep up. Especially when falling behind can lead to lost revenue. So as businesses tackle the challenges around content on the back-end, what can be done on the front-end to satisfy shoppers?

One of the quickest ways — in both time-to-market and return on investment — to make a big impact is with the search bar. With fast, smart search that understands not only the keywords of a search query, but also the shopper’s intent, retailer’s can boost conversion rates, eliminate null results, lower cart abandonment rates, and drive higher revenue overall.

Achieve digital excellence with Algolia NeuralSearch

Never before has vector search, capable of understanding user intent, been available at speed and scale. Now, by using neural hashes to compress each query, Algolia NeuralSearch combines our award-winning full-text keyword search engine with vector understanding into a single API, applying AI across query understanding, retrieval, and ranking to deliver the best result instantly, each time.

Consider these results from NeuralSearch customers:

  • 65% decrease in zero search results (Frasers Group)
  • 17% increase in conversion rates (Frasers Group)
  • 9% increase in clickthrough and conversion rates (Everlane)

Contact us today to learn how AI-powered search can help your business achieve digital excellence.

About the author
Marissa Wharton

Marketing Content Manager

Recommended Articles

Powered byAlgolia Algolia Recommend

Algolia named a leader in IDC MarketScape
algolia

John Stewart

VP Corporate Marketing

Comparing the best e-commerce search solutions
e-commerce

Matthieu Blandineau
Jon Silvers

Matthieu Blandineau &

Jon Silvers

Bringing AI to media to delight audiences, optimize editorial workflow, and maximize revenue
ai

Pauline Lafontaine

Sr. Product Marketing Manager