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An effective search engine should be a seamless and natural extension of the user experience. With improved relevance, your users should be able to find what they are looking for in no time.
Unfortunately, developers often consider search as a second-tier priority. This is a mistake. Every day, consumers use Google, Amazon, and Youtube to find what they want on the web quickly and easily. Users of web applications and eCommerce websites will feel the gap in search experience. As their expectations are not met, your conversion rate will plummet, your bounce rate will skyrocket, and the damage to your brand may be irredeemable.
The reason why many web applications and e-commerce websites suffer from bad search is because finding a good solution is not easy. Few current search technologies combine relevancy and business metrics in a way that sorts search results optimally.
In most cases, they fail on the following items:
To improve your search experience, you first need to understand which areas are problematic. That’s exactly why we built Search Grader by Algolia.
Search Grader by Algolia is a tool to help you quickly find out what your search engine may be missing. We divided the search user experience in 3 categories in order to get a maximum score of 100:
User Experience: 30/100
User experience is not just design, it’s the key of a good user satisfaction. If your users cannot find what they’re searching for, they will just leave.
If results show up in more than 200ms, you will lose part of your users. Time is money, real-time is gold. Because your location is important to the speed of the search we graded speed 3 times based on the location of the user:
Relevance is when you give your users what they want in the top results. Although it’s not very fancy, it’s probably the more critical aspect of a good search engine.
These criteria were defined by our team of experts with over 30+ years of experience in search.
We tested out some of the biggest names in tech:
As you could expect, Amazon and LinkedIn received an excellent score of 90/100. That’s the kind of quality Algolia can help you achieve in your application or e-commerce website, for as low as $19/month.
Now, how about your search? How is it performing? To find out, use Search Grader by Algolia.
If you want to share your ideas with us, please leave your comments!