It’s no question that mobile is the future. Mobile technology has revolutionized so many aspects of how we live our life and shopping is no exception. Mobile commerce will continue to evolve and brands need to adapt now. No excuses. Especially in today’s new normal, people are spending more time and money on their phones than ever before. Here are some stats to prove that the opportunities on mobile are epic:
- The average American spends over four hours on their phones every day, checking it as often as 150 times.
- Mobile dominated BFCM 2019 on Shopify, generating 69% of sales.
- 55% of consumers have bought something online after discovering it on social media.
While optimizing your mobile website is necessary, it isn’t the ultimate solution to the challenges of mobile drop off. This is because on a mobile website you can’t completely control the experience to ensure it is on brand and seamless as possible. According to a report by Google, users who have a negative experience in your mobile store are 62% less likely to purchase from you in the future. You need to deliver a mobile shopping experience that is convenient and easy to use if you want your customers to come back for more.
Lucky for you, we partnered with Tapcart to help you take your mobile strategy to the next level and provide the best brand experience. Tapcart turns Shopify stores into no-code mobile apps that have a top-notch user experience, giving your ecommerce store a competitive edge. Not just because you can provide your customers a 5-second checkout, instant page loading and gives you the ability to send push notifications – but because you can deliver a seamless search experience. By connecting Algolia to your Tapcart mobile app, your mobile shoppers can search and discover products with just one tap to drive engagement and conversions.
Learn more about Tapcart and the benefits of a mobile app here: