Best practices for building a great voice search experience
76% of companies have realized quantifiable benefits from voice and chat.
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The next revolution will be powered by the most natural form of human interaction: voice.
Already, 32% of people are searching by voice daily. And there’s hardly an industry where voice search doesn’t add to the user experience. E-commerce alone expects $40 billion voice purchases in the U.S. and U.K., with other industries sure to follow.
Using only their voice, a shopper can be perusing your digital storefront to find exactly the pair of pants they’ve been looking for. Or just by speaking a few keywords, a reader can find and consume a piece of breaking news on their mobile device. It’s not hard to see how voice search can redefine the way a user interacts with your business.
Voice search replaces the traditional keyboard search field with an interactive relationship between the user and the business. How does it all work?
Voice search is often thought to need a true conversational, back-and-forth experience. Voice can be that, but it doesn’t have to be that. Voice can simply be another input mechanism.
The voice stack consists of an input, an output, and the fulfillment in-between. The input represents the spoken request (speech to text) and the output is the application’s response (text to speech). A good rule of thumb is ‘garbage in, garbage out’—that is to say, the better the input, the better the output. Presently, most voice search engines are at about 95% accuracy, which is actually better than human listening. Speech-to-text is good, and getting better.
The fulfillment in-between, however, is where complications with voice search may arise. The fulfillment is made up of the intent detection and business logic that takes what may be an incoherent input spoken in natural language and turns it into an actionable output.
Here are some of the parts that help make the fulfillment in-between possible.
Voice search has already penetrated various industries and integrated into businesses that sit on the cutting edge. By connecting the user and business with the most natural form of interaction, successful voice search will inspire customers, drive brand engagement, and increase sales.
Learn more in our eBook: The Next Tech Revolution Will Be Spoken