Search by Algolia
What is B2B ecommerce? Everything you need to know
e-commerce

What is B2B ecommerce? Everything you need to know

When you think of “customer experience,” what comes to mind? People, right? Specifically, consumers. Retail customers. That’s easy; the ...

Vincent Caruana

Sr. SEO Web Digital Marketing Manager

What is ecommerce merchandising? Key components and best practices
e-commerce

What is ecommerce merchandising? Key components and best practices

A potential customer is about to land on the home page of your ecommerce platform, curious to see what cool ...

Catherine Dee

Search and Discovery writer

AI-powered search: From keywords to conversations
ai

AI-powered search: From keywords to conversations

By now, everyone’s had the opportunity to experiment with AI tools like ChatGPT or Midjourney and ponder their inner ...

Chris Stevenson

Director, Product Marketing

Vector vs Keyword Search: Why You Should Care
ai

Vector vs Keyword Search: Why You Should Care

Search has been around for a while, to the point that it is now considered a standard requirement in many ...

Nicolas Fiorini

Senior Machine Learning Engineer

What is AI-powered site search?
ai

What is AI-powered site search?

With the advent of artificial intelligence (AI) technologies enabling services such as Alexa, Google search, and self-driving cars, the ...

John Stewart

VP Corporate Marketing

What is a B2B marketplace?
e-commerce

What is a B2B marketplace?

It’s no secret that B2B (business-to-business) transactions have largely migrated online. According to Gartner, by 2025, 80 ...

Vincent Caruana

Sr. SEO Web Digital Marketing Manager

3 strategies for B2B ecommerce growth: key takeaways from B2B Online - Chicago
e-commerce

3 strategies for B2B ecommerce growth: key takeaways from B2B Online - Chicago

Twice a year, B2B Online brings together industry leaders to discuss the trends affecting the B2B ecommerce industry. At the ...

Elena Moravec

Director of Product Marketing & Strategy

Deconstructing smart digital merchandising
e-commerce

Deconstructing smart digital merchandising

This is Part 2 of a series that dives into the transformational journey made by digital merchandising to drive positive ...

Benoit Reulier
Reshma Iyer

Benoit Reulier &

Reshma Iyer

The death of traditional shopping: How AI-powered conversational commerce changes everything
ai

The death of traditional shopping: How AI-powered conversational commerce changes everything

Get ready for the ride: online shopping is about to be completely upended by AI. Over the past few years ...

Aayush Iyer

Director, User Experience & UI Platform

What is B2C ecommerce? Models, examples, and definitions
e-commerce

What is B2C ecommerce? Models, examples, and definitions

Remember life before online shopping? When you had to actually leave the house for a brick-and-mortar store to ...

Catherine Dee

Search and Discovery writer

What are marketplace platforms and software? Why are they important?
e-commerce

What are marketplace platforms and software? Why are they important?

If you imagine pushing a virtual shopping cart down the aisles of an online store, or browsing items in an ...

Vincent Caruana

Sr. SEO Web Digital Marketing Manager

What is an online marketplace?
e-commerce

What is an online marketplace?

Remember the world before the convenience of online commerce? Before the pandemic, before the proliferation of ecommerce sites, when the ...

Catherine Dee

Search and Discovery writer

10 ways AI is transforming ecommerce
e-commerce

10 ways AI is transforming ecommerce

Artificial intelligence (AI) is no longer just the stuff of scary futuristic movies; it’s recently burst into the headlines ...

Catherine Dee

Search and Discovery writer

AI as a Service (AIaaS) in the era of "buy not build"
ai

AI as a Service (AIaaS) in the era of "buy not build"

Imagine you are the CTO of a company that has just undergone a massive decade long digital transformation. You’ve ...

Sean Mullaney

CTO @Algolia

By the numbers: the ROI of keyword and AI site search for digital commerce
product

By the numbers: the ROI of keyword and AI site search for digital commerce

Did you know that the tiny search bar at the top of many ecommerce sites can offer an outsized return ...

Jon Silvers

Director, Digital Marketing

Using pre-trained AI algorithms to solve the cold start problem
ai

Using pre-trained AI algorithms to solve the cold start problem

Artificial intelligence (AI) has quickly moved from hot topic to everyday life. Now, ecommerce businesses are beginning to clearly see ...

Etienne Martin

VP of Product

Introducing Algolia NeuralSearch
product

Introducing Algolia NeuralSearch

We couldn’t be more excited to announce the availability of our breakthrough product, Algolia NeuralSearch. The world has stepped ...

Bernadette Nixon

Chief Executive Officer and Board Member at Algolia

AI is eating ecommerce
ai

AI is eating ecommerce

The ecommerce industry has experienced steady and reliable growth over the last 20 years (albeit interrupted briefly by a global ...

Sean Mullaney

CTO @Algolia

Looking for something?

facebookfacebooklinkedinlinkedintwittertwittermailmail

At Algolia, we allow developers to provide a unique interactive search experience with as-you-type search, instant faceting, mobile geo-search and on the fly spell check.

Our Distributed Search Network aims at removing the impact of network latency on the speed of search, allowing our customers to offer this instant experience to all their end-users, wherever they may be.

Every millisecond matters

We are obsessed with speed and we’re not the only ones: Amazon found out that 100ms in added latency cost them 1% in sales. The lack of responsiveness for a search engine can really be damaging for one’s business. As individuals, we are all spoiled when it comes to our search expectations: Google has conditioned the whole planet to expect instant results from anywhere around the world.

user-experience

We have the exact same expectations with any online service we use. The thing is that for anyone who is not Google, it is just impossible to meet these expectations because of the network latency due to the physical distance between the service backend that hosts the search engine and the location of the end-user.

Even with the fastest search engine in the world, it can still take hundreds of milliseconds for a search result to reach Sydney from San Francisco. And this is without counting the bandwidth limitations of a saturated oversea fiber!

How we beat the speed of light

Algolia’s Distributed Search Network (DSN) removes the latency from the speed equation by replicating your indices to different regions around the world, where your users are.

Your local search engines are clones synchronized across the world. DSN allows you to distribute your search among 12 locations including the US, Australia, Brazil, Canada, France, Germany, Hong Kong, India, Japan, Russia, and Singapore. Thanks to our 12 data centers, your search engine can now deliver search results under 50ms in the world’s top markets, ensuring an optimal experience for all your users.

DSN-b3ce122c790c492c2f2c8ddbabaae464

How you activate DSN

Today, DSN is only accessible to our Starter, Growth, Pro and Enterprise plan customers. To activate it, you simply need to go in the “Region” tab at the top of your Algolia dashboard and select “Setup DSN”.

shot

You will then be displayed with a map and a selection of your top countries in terms of search traffic. Just select our DSN data centers on the map and see how performance in those countries is optimized.

Algolia will then automatically take care of the distribution and the synchronization of your indices around the world. End-users’ queries will be automatically routed to the closest data center among those you’ve selected, ensuring the best possible experience. Algolia DSN delivers an ultra low response time and automatic fail-over on another region if a region is down.

It is that simple!

Today, several services including HackerNews, TeeSpring, Product Hunt and Zendesk are leveraging Algolia DSN to provide faster search to their global users.

Want to find out more about the Algolia experience ?
Discover and try it here!

About the author
gaetan

Recommended Articles

Powered byAlgolia Algolia Recommend

Comparing Algolia and Elasticsearch For Consumer-Grade Search Part 1: End-to-end Latency
engineering

Josh Dzielak

The (almost) ultimate guide to site search
product

Ivana Ivanovic

Senior Content Strategist

What to look for in a Search API
product

Benoit Perrot

Director, Engineering