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How EyeBuyDirect uses personalized search and browse experiences to increase revenue

Algolia’s streamlined search, browse and Company profile personalized merchandising platform has given us unprecedented control over the end-to-end search and discovery experience, empowering us to deliver a more relevant shopping experience for each customer’s needs.

Alexey Alekseev

Director of User Experience @ EyeBuyDirect

Summary

High-quality and on-trend eyewear shouldn’t have to be a luxury. EyeBuyDirect’s vertically integrated business model offers high-quality prescription frames at a fraction of the cost. Starting at $6, EyeBuyDirect’s affordable eyewear gives customers the chance to build a personal collection that matches their style and mood. Sales also contribute to their Buy 1 Give 1 initiative, with the goal of providing quality eyeglasses to the 2.5 billion people around the world who need corrected vision. 

EyeBuyDirect is now one of the most competitive and disruptive direct-to-consumer eyewear retailers on the market today. With over a thousand frames to choose from, the site attracts over 3 million monthly visitors. But with that many eyes on its site, EyeBuyDirect required a smarter search and discovery experience with intelligent personalization to meet the needs of each visitor.

EyeBuy Direct
Use case

B2C Ecommerce

Headquarters

Shanghai, China

Customer since

since 2020

Feature usage

Search-as-a-Service, A/B Testing, Personalization

Key results
  • 4% more revenue with search, browse behavior & personalization

  • 1-1.5% improvement in conversion rate with product recommendations

The challenge

  • 1.

    EyeBuyDirect’s legacy search platform was a missed opportunity to convert heavy online traffic

The solution

  • 1.

    Personalized search experience powered by Algolia’s Search-as-a-Service platform with world-class customer support

The result

  • 1.

    Improved search and browse experiences with personalization leads to improved results for EyeBuyDirect

The challenge

EyeBuyDirect’s legacy search platform was a missed opportunity to convert heavy online traffic

A web redesign and relaunch in 2015 laid the groundwork for EyeBuyDirect’s rapid growth over the next 5 years. It was successful in creating a well-designed and intuitive shopping experience, and quickly became a major player in the eyewear retail industry. 

But as EyeBuyDirect attracted more and more traffic, it was clear that it was outgrowing the third-party javascript search platform and in-house logic it had been leaning on. Front-end developers didn’t have the flexibility they needed to create a more relevant search experience for their customers.

EyeBuyDirect image 1

Director of User Experience Alexey Alekseev always knew that EyeBuyDirect needed a solution that was smart and based in AI. With Algolia, they realized EyeBuyDirect could integrate product search with personalized merchandising “beyond the search magnifying glass.

The solution

Personalized search experience powered by Algolia’s Search-as-a-Service platform with world-class customer support

Algolia’s optimized search and discovery experience allowed EyeBuyDirect to target every touchpoint of the consumer experience. The search-as-a-service platform does more than just enhance EyeBuyDirect’s traditional search—it powers the entire site experience so that customers see the products they want to see as they browse and navigate the site. With the help of A/B testing, EyeBuyDirect experienced and measured higher engagement with Algolia’s hosted search API compared to their legacy search platform. 

Proving that Algolia’s search platform increased engagement was just the first step. With catalog personalization, EyeBuyDirect was able to customize the products that customers saw based on their browsing behavior, history and user profile. This allowed them to depart from their “one size fits all” sorting solution and return relevant, intelligently-ranked content for each visitor. 

In addition, Algolia’s field engineering and dedicated customer support teams were there every step of the way, from providing technical support during the pilot implementation to offering the time, resources, and flexibility EyeBuyDirect needed to fine-tune its business strategy. It also allowed EyeBuyDirect’s growing frontend development team to delegate and strategize on a higher level and ultimately, drive revenue.

EyeBuyDirect image 2

The result

Improved search and browse experiences with personalization leads to improved results for EyeBuyDirect 

Today, EyeBuyDirect uses Algolia’s personalization across search and browse experiences by leveraging it to power catalogue pages and return relevant products as users navigate throughout the site. 

Personalized search and discovery experiences powered by Algolia continue to foster higher consumer engagement and conversion rates for EyeBuyDirect, allowing frontend developers to focus on ongoing UX optimization. 

Within two weeks of implementing Algolia personalization on top of the Algolia search-as-a-service platform, EyeBuyDirect saw a 4% total revenue uplift including a 2.5% lift in conversion rates and a 1% increase in average order value (AOV).

EyeBuyDirect image 3

What's next

Leveraging Algolia’s InstantSearch to elevate EyeBuyDirect’s content-rich knowledge hub 

Optimized search and personalization is just the beginning. Inspired by Algolia’s very own search page, EyeBuyDirect is planning to implement InstantSearch so that customers can access rich and relevant content in its knowledge hub. 

By continuing to tap into Algolia’s personalization features and A/B testing, EyeBuyDirect can better serve its online community and improve on its overall customer experience.

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