Turning a rigid IT service into an agile business advantage
After implementing Algolia on its online store and integrating it with their systems, Intrend quickly made the most out of Algolia’s search-as-a-service capabilities.
Algolia’s user friendly interface made it part of the daily workflow of Intrend’s business team. Thanks to Algolia’s Advanced Analytics, the team can detect the latest trends their shoppers are looking for during every season of the year to compare them with their forecasts and predictions, as well as act on those insights in near real-time.
Leveraging Algolia’s powerful ranking strategy, Intrend can merchandise the entire catalog with a few clicks, incorporating criteria such as availability, newest arrival and best selling items in the products ranking, and then A/B test those changes to verify their impact on the performance of the digital experience.
On top of these global merchandising rules, Intrend’s team can leverage Algolia Visual Editor to merchandise and visualize the search results on a query by query level, or across the entire store, category by category. Doing so, they can instantly adapt to the latest trends, anticipate the next runway show, or promote their most critical sale items.
As a fashion retailer, Intrend wanted to implement Algolia’s personalization capabilities as a key element of the search experience. This allowed Intrend to improve the online navigation and offer 1-to-1 personalized listings to each shopper.
With every fashion brand having its own specific details, it was critical for Intrend to be able to tailor the personalization strategy to their needs. For Intrend, the goal behind personalization is to have shoppers go more quickly to the product detail page. Intrend’s merchandising and marketing teams knew that important criteria for personalization within the product catalog are the color and material of the products.
They also understood that the most relevant events to track shopper affinity are clicks on product pages and conversions coming from search. Thanks to Algolia’s personalization dashboard, Intrend was able to tailor its personalization to those factors, without any coding. And with the personalization simulator, Intrend’s team could assess how their personalization impacts results, in near real-time.
Intrend’s business team can perform all those tasks without the assistance of the IT team, allowing the IT team to focus on their priorities and Intrend marketing and merchandising teams to meet business needs with greater agility.