King Arthur Baking Company cooks up a powerful search upgrade
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Introduction
The Challenge/Solution
The Journey to Success
About Paul&Shark
Next Step
Enhance the navigation and UX of the entire site
Challenges
Why King Arthur chose Algolia
Scalable search and discovery that can handle diverse datasets
Easy integration with BigCommerce and Acquia (Drupal CRM)
Blazing fast search and control interface
Schedule a Demo
A search solution that delivers positive customer impact
A family-owned business for over 200 years, King Arthur Baking Company is now an employee-owned company with a higher purpose – to share the joy of baking and have a positive impact on customers, employees and the environment. The company sells flour and baking products to large grocery stores and bakeries, and has a significant following of home baker customers who use the website to find quality products, recipes and advice to “level up” their baking.
King Arthur Baking Company's existing search solution focused on e-commerce, and treated all content like a product. That didn't suit the company's recipe and blog content strategy, and prevented internal teams from being more hands-on with the development themselves.
When the company transferred its content to an Acquia-hosted Drupal platform, it explored search solutions for the new environment. Algolia had stronger technical capabilities, faster search, and gave them the flexibility and control they were looking for.
Ready to achieve similar results with your online store?
Get a personalized demo
Provide a robust search experience across different kinds of content
Empower in-house teams to shape the interface and add features
Deliver relevant product recommendations
Objectives
Reduced workload for the team
Better user experience
Optimized merchandising strategy
Achievements
+150%
Sales from Search
King Arthur implemented Algolia across the website and the company added advanced capabilities that provide search results from recipes, products, and blogs. Algolia gave customers a faster, cleaner search experience, and helped them discover fresh, relevant content in an intuitive way.
Control and flexibility to craft user experiences
At a Glance
Last but not the least, Algolia’s uniquely powerful cross- platform presence means that Lacoste’s users can search and buy on mobile just as easily as on desktop, boosting mobile conversion rates by 62%.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
One of the key results Lacoste achieved with Algolia is an increase in conversion rates, powered by the ability to implement business logic within search. For example, Lacoste is able to apply custom rankings, showing recommendations for their best sellers or items in stock that they’d like to promote. Features like Query Rules and personalization enable Lacoste’s business team to influence ranking behavior of the engine for specific queries, rapidly adjusting to user intent and boosting conversions.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Recognizing that relevance is a challenging technological and UX problem, Lacoste was impressed with Algolia’s solution that provides both powerful results and removes the “black box” effect by allowing business stakeholders to understand and control relevance. With features like typo-tolerance, synonyms, word separators and optional words, Lacoste provided users with an ultra-functional search, reducing bounce rates by 88%.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Algolia met Lacoste’s challenge of providing direct, as-you-type feedback from the search box with results in under 50 miliseconds. This high standard in speed is met globally, thanks to Algolia’s unique Distributed Search Network across 16 regions, covering Lacoste’s
11 key online markets. This means that search queries can be automatically directed to the closest data center, and that network latency is drastically reduced.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Scalable search and discovery across varied content
+210%
Search Activity
+37%
Conversions
-88%
Bounce rate
+314% on mobile
+62% on mobile
Last but not the least, Algolia’s uniquely powerful cross- platform presence means that Lacoste’s users can search and buy on mobile just as easily as on desktop, boosting mobile conversion rates by 62%.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
One of the key results Lacoste achieved with Algolia is an increase in conversion rates, powered by the ability to implement business logic within search. For example, Lacoste is able to apply custom rankings, showing recommendations for their best sellers or items in stock that they’d like to promote. Features like Query Rules and personalization enable Lacoste’s business team to influence ranking behavior of the engine for specific queries, rapidly adjusting to user intent and boosting conversions.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Recognizing that relevance is a challenging technological and UX problem, Lacoste was impressed with Algolia’s solution that provides both powerful results and removes the “black box” effect by allowing business stakeholders to understand and control relevance. With features like typo-tolerance, synonyms, word separators and optional words, Lacoste provided users with an ultra-functional search, reducing bounce rates by 88%.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
Algolia met Lacoste’s challenge of providing direct, as-you-type feedback from the search box with results in under 50 miliseconds. This high standard in speed is met globally, thanks to Algolia’s unique Distributed Search Network across 16 regions, covering Lacoste’s
11 key online markets. This means that search queries can be automatically directed to the closest data center, and that network latency is drastically reduced.
Cross-platform infrastructure is easy to use and enables global reach
Custom rankings generate quality recommendations and boost conversions
Relevance control delivers powerful results and lowers bounce rates
Fast, as-you-type search results
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More stories like this
– Mike Hoefer, Director of Web Development
Julien Nouet
“Now we have hands-on control of the look and feel of the search results. [...] That was very important to us."
– Mike Hoefer, Director of Web Development
Julien Nouet
“It’s about delivering unexpected but relevant content to our visitors to inspire them”
At a glance
conversions
+18%
customer experience through relevant recommendations
Better
search and discovery across all types of content
Intuitive
approach that's easy to manage and maintain
API-first
Results
+18%
Conversions
in 6 months
Improved search experience through lighting fast responses
Robust solution that can scale for new data and content growth
Better discovery experience with relevant product recommendations
Better Together – Algolia + BigCommerce & Drupal
The combination of Algolia and Acquia lets King Arthur Baking Company meet its search requirements, web publishing and communication needs today and, in the future, as it develops expansion plans.
The company later relaunched its e-commerce site on the BigCommerce platform, and Algolia’s flexibility and API-based approach helped to fast-track this effort well. The direct integration between Algolia and BigCommerce made implementation easy, and separating search from the application itself gave the company the freedom to customize functionality without affecting the quality of the upgraded search experience.
Bake in advanced AI-powered features
Algolia’s dynamic AI-based re-ranking gave King Arthur customers a rewarding search experience during the 2021 holiday season, by boosting products that were popular or competitively priced.
To ensure better search relevance, Algolia's auto synonyms feature highlights what words customers use to search for particular products, and enables the company to add synonyms to the configuration with just one click. This has resulted in more tailored results for King Arthur and the company is now looking to implement Algolia Recommendations to serve its customers even better in the days ahead..
King Arthur Baking Company cooks up a powerful search upgrade
Why King Arthur chose Algolia
Results
Control and flexibility to craft user experiences
Scalable search and discovery across varied content
Enhanced search performance with product recommendations
Bake in advanced AI-powered features
Real time inventory updating with powerful recommendations
Easy integration with BigCommerce and Acquia (Drupal CRM)
Blazing fast search and control interface
A search solution that delivers positive customer impact
A family-owned business for over 200 years, King Arthur Baking Company is now an employee-owned company with a higher purpose – to share the joy of baking and have a positive impact on customers, employees and the environment. The company sells flour and baking products to large grocery stores and bakeries, and has a significant following of home baker customers who use the website to find quality products, recipes and advice to “level up” their baking.
King Arthur Baking Company's existing search solution focused on e-commerce, and treated all content like a product. That didn't suit the company's recipe and blog content strategy, and prevented internal teams from being more hands-on with the development themselves.
When the company transferred its content to an Acquia-hosted Drupal platform, it explored search solutions for the new environment. Algolia had stronger technical capabilities, faster search, and gave them the flexibility and control they were looking for.
Co-op turned to Algolia to power its search drop-down menu and its search results pages. With a “light touch” implementation, up-to-date stock data is sent to Algolia to ensure customers see what’s currently in stock. When products are unavailable, Co-op leverages Algolia Recommend to offer relevant alternatives.
Deployment took just 1 month and 7% of shoppers added items to their basket. Conversion rates from Recommend and Search rose by 13% compared to Search alone.
Algolia’s dynamic AI-based re-ranking gave King Arthur customers a rewarding search experience during the 2021 holiday season, by boosting products that were popular or competitively priced.
To ensure better search relevance, Algolia's auto synonyms feature highlights what words customers use to search for particular products, and enables the company to add synonyms to the configuration with just one click. This has resulted in more tailored results for King Arthur and the company is now looking to implement Algolia Recommendations to serve its customers even better in the days ahead..
King Arthur implemented Algolia across the website and the company added advanced capabilities that provide search results from recipes, products, and blogs. Algolia gave customers a faster, cleaner search experience, and helped them discover fresh, relevant content in an intuitive way.
Ready to achieve similar results with your online store?
Get a personalized demo
More stories like this
Improved search experience through lighting fast responses
Robust solution that can scale for new data and content growth
Better discovery experience with relevant product recommendations
Provide a robust search experience across different kinds of content
Empower in-house teams to shape the interface and add features
Deliver relevant product recommendations
Objectives
Scaling the online shopping experience rapidly and easily
Offering smart recommendations for
out-of-stock products
Powering a hybrid shopping model – for online, delivery and pickup
01
02
03
Challenges
Schedule a Demo
Check out our Privacy Policy
+
“Now we have hands-on control of the look and feel of the search results. [...] That was very important to us."
– Mike Hoefer, Director of Web Development
search and discovery across all types of content
customer experience through relevant recommendations
More conversions
18%
Better
Intuitive
approach that's easy to manage and maintain
API-first
At a glance
+18%
Conversions
in 6 months
Enhance the navigation and UX of the entire site
Empower the business team with more freedom of action to tailor campaigns
Enable fast, relevant search across varied datasets
01
02
03
Challenges
“It’s about delivering unexpected but relevant content to our visitors to inspire them”
– Mike Hoefer, Director of Web Development
Better Together – Algolia + BigCommerce & Drupal
The combination of Algolia and Acquia lets King Arthur Baking Company meet its search requirements, web publishing and communication needs today and, in the future, as it develops expansion plans.
The company later relaunched its e-commerce site on the BigCommerce platform, and Algolia’s flexibility and API-based approach helped to fast-track this effort well. The direct integration between Algolia and BigCommerce made implementation easy, and separating search from the application itself gave the company the freedom to customize functionality without affecting the quality of the upgraded search experience.
Enable fast, relevant search across varied datasets
01
02
03
Empower the business team with more freedom of action to tailor campaigns
