Think mobile first
66% of internet shoppers use a mobile phone to search and buy online.
65%
of online retailers can’t meet holiday demand… can you?
Now is the time to gear up for Black Friday in order to keep your shoppers happy (and on your site).
Check out those 10 tips to start getting ready
Create an omnichannel shopping experience
When you offer a seamless shopping experience between mobile, desktop and in-store, your shoppers spend more and shop twice more.
Anticipate shopper’s needs with analytics
Look at your bounce rate, average time spent on page and conversion rate to plan, adapt and improve your product pages.
A/B test your merchandising strategy
Tune and test your game plan by A/B testing search results. Determine top-performing relevance strategies and implement them in time for the holiday rush.
Federate your search and discovery UX
Boost cart size and strengthen your brand by surfacing cross-category, relevant content in your search results and alongside product pages.
Rank search results based on discount rate
Offer your shoppers the best deals. But make sure to also create scarcity by ranking products with limited sales time first.
Personalize your search results
Add after-discount margins to your search logic
Preserve your margins and configure your search’s ranking logic according to what matters most to both your shoppers and your business.
Boost your best-performing products
Capture more sales: Take advantage of AI technology to promote your best-performing items—for each and every product search!
Always learn from your shoppers
What worked? What didn’t? Search analytics offer a trove of data to help you improve your offering and the way you surface it to your shopper.
10 tips to prepare for
Black Friday
Now that you’ve got the game plan, turn it into reality.
Consumers spent $204.5 billion in the 2021 holiday season. Website traffic increases 10x in average during black friday. Make sure you can handle it.
Accelerate your game plan into reality with a free search audit
Let our experts audit your site and give you personalized recommendations
Get a free search audit
Check out our Privacy Policy
