22 May 2018

Can I use DoubleClick for Publisher (DFP) with Algolia?

Through the use of free-form key-values, Algolia slots in nicely with DFP by leveraging in real-time what a given user is searching.

Indeed, due to Algolia’s handling of typo-tolerance, we are better situated to leverage the searcher’s actual intent. By returning the matching words in their original (not mistyped) form, we can pass better intent data for better ad targeting.