> ## Documentation Index
> Fetch the complete documentation index at: https://www.algolia.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Advanced Personalization?

> Explore Algolia's personalization platform and learn to create personalized experiences for your users.

Advanced Personalization is an optional feature that builds user profiles from their interactions with your website or app.
When combined with Algolia's [NeuralSearch](/doc/guides/ai-relevance/neuralsearch/get-started) or keyword search,
you can add search personalization to any website or app.

<Callout icon="credit-card" color="#c084fc">
  This feature isn't available on every plan.
  Refer to your [pricing plan](https://www.algolia.com/pricing) to see if it's included.
</Callout>

## Advantages of personalization

Advanced Personalization adjusts search results based on users' preferences and behavior.

For example, two users searching for `apple` might receive different results.
A user whose previous interactions relate to technology might see results about "Apple Inc." higher in the ranking,
while a user interested in cooking might see "Apple recipes" ranked higher.

Better [relevance](/doc/guides/managing-results/relevance-overview)
reduces the effort users need to find what they want.
It also encourages users to stay on your website or app longer by showing them options that match their interests.
Companies like Google and Amazon shaped this expectation.
Most users now expect results that adapt to their preferences.
Algolia's Advanced Personalization brings this capability to your business.

## What can Advanced Personalization do for your business?

Advanced Personalization helps your business get to market faster with personalization.
It lets you focus on your core offerings.
It also makes sure your users see search results that matter to them.

Developers can use the APIs, documentation, and code examples to [prepare for personalization](/doc/guides/personalization/advanced-personalization/configure#before-you-begin) and integrate it with a website or app.

The Advanced Personalization dashboard lets you configure personalization settings, test search results, and review user behavior.

## See also

* [How does Advanced Personalization work?](/doc/guides/personalization/advanced-personalization/what-is-advanced-personalization/in-depth/how-does-advanced-personalization-work)
* [Migrate from Classic Personalization](/doc/guides/personalization/advanced-personalization/what-is-advanced-personalization/in-depth/migrate-from-classic-personalization)