Guides / Personalization / Advanced Personalization / What is Advanced Personalization?

Migrate from Classic Personalization

Advanced Personalization creates a profile for each user based on how they use your website or app.

Benefits

Advanced Personalization offers several advantages:

  • It’s easier to set up. Advanced Personalization automates and, hence, speeds up the deployment of a personalization strategy.

  • It generates unbiased user profiles. Classic Personalization can lead to biased or inconsistent user profiles. By automating the process, Advanced Personalization helps eliminate these biases.

  • It predicts user preferences. Advanced Personalization can predict what users might like or dislike. This means it can better customize the experience for each user based on their unique tastes.

  • It generates more accurate user profiles. Advanced Personalization generates user profiles based on signals from your users. The stronger the signals, the more accurate it can be in understanding each user.

  • It enhances monitoring and testing. You can use the Algolia dashboard to inspect your user profiles, simulate search personalization experiences, or conduct A/B tests.

Considerations

Before choosing to migrate from Classic Personalization to Advanced Personalization, you need to consider the following:

  • Advanced Personalization deactivates Classic Personalization. You won’t be able to update your Classic Personalization setup. This includes, your strategy, facets, and personalizationImpact.
  • Your events and index data are unchanged by the migration.

  • User profiles stop personalizing search results. Classic Personalization will stop personalizing search results for already generated user profiles until your Advanced Personalization setup is complete.

  • Migration can be rolled back during beta. To revert to Classic Personalization, contact the Algolia support team. By rolling back the migration, you will lose all changes made in Advanced Personalization.

How to migrate to Advanced Personalization

  1. Go to the Classic Personalization dashboard. Click Migrate to Advanced Personalization.

    Banner inviting users to migrate to Advanced Personalization

  2. Click Migrate to Advanced Personalization again to confirm your choice.

After successful migration, the Classic Personalization dashboard will display a banner indicating its inactive status.

Banner indicating that Classic Personalization is inactive

Banner indicating that Classic Personalization is inactive

The process concludes with an automatic redirection to the Advanced Personalization dashboard.

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