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Merchandising playbook: continuously optimize your merchandising strategy

How to change search results order

Tool Purpose
Rules Make precise and temporary modifications to your search results (if desired). For example, pin/hide search results
AI Re-Ranking Ensure the most relevant results appear at the top, while less relevant results are pushed to the bottom
Personalization Ensure that each user sees the most relevant results for their unique preferences

How to merchandise category pages

Tool Purpose
Rules Make precise and temporary modifications to your category pages (if desired). For example, boost categories or brands, add a banner, or redirect to a dedicated landing page
AI Re-Ranking Ensure the most relevant categories appear at the top, while less relevant categories are pushed to the bottom
Personalization Ensure that each user sees the most relevant categories for their unique preferences

How to minimize time and effort users spend searching for products

Tool Purpose
Query Suggestions Suggests popular searches and guide users to relevant and popular search results
Personalization Ensures that each user sees the most relevant results for their unique preferences
AI Synonym Suggestions Ensure that users can search in their own terms

How to test a new merchandising strategy

Tool Purpose
A/B Testing Create two alternative search experiences with different settings and test with real user traffic which performs better
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