> ## Documentation Index
> Fetch the complete documentation index at: https://algolia.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics overview

> Learn about the Analytics Overview page in the Algolia extension for Adobe Commerce and Magento Open Source.

export const SearchRequest = () => <Tooltip tip="A search request is a single HTTP call to the Algolia Search API that can run one or more search operations. It can include multiple queries, for example, when querying several indices at once.">
    search request
  </Tooltip>;

Algolia offers [search analytics](/doc/guides/search-analytics/overview) to help you understand how your search meets the expectations of your users.
The Algolia extension for Magento Open Source and Adobe Commerce comes with its own Analytics dashboard that shows some of this data.
To get started, go to **Stores > Algolia Search > Analytics Overview**.

## Filter analytics data

You can filter analytics data by store view, index type, and date range.
The index types are limited to *products*, *categories*, and *pages*.

By default, Algolia retains the last 90 days of your analytics history.
You can extend your analytics retention up to 365 days.

<Info>
  Extended analytics retention is available as an add-on to your [pricing plan](https://www.algolia.com/pricing/).
</Info>

## Metrics

The Analytics page provides the following metrics out of the box:

| Metric                  | Description                                                                                                                                                                                                                               |
| ----------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Total searches**      | How many searches were performed. As-you-type searches are aggregated. For example, if a user searches for "iPad", the queries `i`, `iP`, `iPa`, and `iPad` count as one search                                                           |
| **Users**               | How many unique users performed a search                                                                                                                                                                                                  |
| **No results rate**     | Percentage of searches that returned 0 results. The lower, the better                                                                                                                                                                     |
| **Daily searches**      | A bar chart displaying the number of searches per day in the selected date range. You can reveal more daily statistics by hovering over each bar                                                                                          |
| **Popular searches**    | Which searches are performed most often                                                                                                                                                                                                   |
| **Popular results**     | Results that are displayed most often in the results after a search                                                                                                                                                                       |
| **No results searches** | Search queries that returned 0 results. Consider [adding synonyms](/doc/guides/managing-results/optimize-search-results/adding-synonyms) to your index, or improve keywords in your data set to reduce the number of no results searches. |

## Click and conversion analytics

Algolia tracks a search, when the <SearchRequest /> contains the `clickAnalytics=true` parameter.
For more information, see
[Click and conversion analytics](/doc/integration/magento-2/how-it-works/events).

With **Click Analytics** enabled, you can find these additional metrics in the Analytics dashboard:

| Metric                            | Description                                                                                                                                                                     |
| --------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Conversion rate**               | Percentage of tracked searches that lead to a successful conversion. See [Click and conversion analytics](/doc/integration/magento-2/how-it-works/events) for more information. |
| **Conversion rate (Add to Cart)** | Percentage of tracked searches that lead to a customer adding an item to their cart.                                                                                            |
| **Conversion rate (Place Order)** | Percentage of tracked searches that lead to a customer completing a purchase.                                                                                                   |
| **Click-through rate (CTR)**      | Percentage of users that click *at least* one result in a tracked search.                                                                                                       |
| **Click position**                | The average position of the clicks in the search results. For example, a click position of 1 indicates that *every* user clicked on the first result when searching.            |

## Algolia cookie configuration

To optimize your analytics, how you choose to collect cookies on your website is important.
For information about how the Algolia extension determines consent,
see [Cookie law compliance](/doc/integration/magento-2/how-it-works/cookie-law-compliance).