Redirect users

Minimize the time and effort users spend searching for products or services by redirecting them to the most relevant section of your site

Why should you do it?

Redirecting users to a page dedicated to their query allows ecommerce platforms to isolate and concentrate all the relevant content in one place, help the user quickly find what they are looking for and keep them focused on their initial intent to ensure better conversions and higher user engagement and satisfaction.

Redirecting users with rules

Using Relevance Rules you can set-up specific rules redirecting users to the relevant sections of your site to ensure faster and easier search and discovery. These could include:

  • Support-related queries

Example: Guide the user to the FAQ on specific keywords, such as “Return” or “Shipping”

  • Campaign-related queries

Search redirect example: Redirect users to a dynamic landing page when a keyword used matches the promotional campaign, such as “Hogwarts” keyword redirecting to the Harry Potter themed clothing collection landing page

Category page redirect example: When users see a promotional banner for a new collection on the main landing page, clicking on the banner will redirect them to a dedicated landing page for the collection.

For example:

A user on an ecommerce website types a query “school supplies” or clicking on a promotional banner “back to school event”, gets immediately redirected to a dedicated landing page “Back to school” that contains multiple categories of school supplies, such as: backpacks, art supplies, reading and writing materials and more. The user can now easily find the type of the school supplies they are interested in, filter the search results by a grade (a custom filtering facet created for this landing page). Since the user is immediately presented with all the relevant categories for their query, they might increase their order volume by adding items from multiple “school supplies” categories. By having all the relevant content concentrated and organized in one place, the ecommerce store increased user conversion rates, average order volume and customer satisfaction.

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Going further
Decathlon case study

See how Decathlon Singapore reduced no-results rate from 5% to 1.8%

Additional Resources

Inspiration Library

UI practices, suggestions, etc. Discover more real companies' tactics to reduce no result rates