Setup reports

Collect click and conversion events to analyze user behavior, monitor and adjust every element of the merchandising strategy

Why should you do it?

For a merchandiser, each decision made could directly impact the profitability of the company. Data-driven approach is essential for planning and executing a successful merchandising strategy and achieving all the business objectives and KPI goals. Algolia Analytics helps you monitor the performance of multiple vital metrics, reflecting on the success or failure of every adjustment made to your strategy. Such metrics allow you to evaluate your overall strategy on a very granular basis, by monitoring every change made and quickly iterating on the insights.

Capture insights events via Algolia Click Analytics

Note: This step is set up and configured by the engineering team.

Sending Click and Conversion events is the essential step for generating analytics reports on user behavior on your platform. When planning which events to send, it’s important you cover all interaction points the user has with your site:

  • Category pages
  • Search results pages
  • Autocomplete menu
  • Emails, newsletters, push notifications, and other pages

Every ecommerce search and browse implementation should send click events, when users click products after performing a search, and conversion events, when users add products to the shopping cart.

Capture insights events via Segment and Google Tag Manager

Note: This step is set up and configured by the engineering team.

Algolia offers two connectors for Segment and Google Tag Manager, enabling you to forward events to Algolia from the places where you already track them.

Advanced analytics require collecting signals sent by users:

  • Which search results do they click on, when and from which device?
  • Which content do they go through or add to their wish list?
  • What product do they add to cart?

The connectors allow customers who are already using Segment or Google Tag Manager to send their user behavior data to Algolia Analytics by simply adding Algolia as a destination for Segment or using the Algolia Google Tag Manager template. Alternatively, if you prefer not to use Segment or Google Tag Manager, you can collect user behavior data with Algolia’s own Click Analytics.

Configuring analytics tags

In order to be able to analyze the data more granularly, your engineering team will need to configure the analytics tags. Analytics tags group searches of your users by similar environments. The typical use cases can be:

  • Segmenting by device: mobile versus desktop searches
  • Enriching the data with data retrieved from a user account, for example, age or gender
  • Segmenting first-time versus recurring users
  • Segmenting by search language
  • Segmenting by country of origin

(Initial configurations link to Setting up analytics tags)

Once the analytics tags are configured, you will be able to filter your analytics by a single tag or apply a multi-tag filtering to focus the analysis on specific criteria such as devices, customer profile, etc.

Takeaway 1


Takeaway 2


Going further

Additional Resources


You can add analytics tags to user queries to categorize queries and add more details. Analytics tags group searches by similar environments.