Thriving on retail chaos? Time to focus on what you can control

30 November, 11:00-12:30 CET 
[Virtual Panel]

Thank you so much for your interest in our upcoming virtual panel, Thriving on Retail Chaos. Due to unforeseen circumstances and matters out of everyone’s control, we have had to postpone the events due to take place the week of 26 September. We are rescheduling the discussion to 30 November at 11:00 CET. You can register here.

Note: If you have already registered, we will transfer your registration so you do not need to re-register. If you're unable to join us at the new date and time, we will include you in any follow up so you are able to watch the discussion on-demand.

Once upon a time, digital was the only disruptor...

Now, in 2022, online retail has been hailed as the recent saviour for retail businesses across the globe, keeping them afloat throughout the pandemic. But online & physical retail at scale adds complexity, so how do retailers navigate this transformation whilst industry disruptors, as well as the storms of economic and social change, continue to bring chaos to retail?

This session will take the form of a discussion about Chaos and Control, between those tasked with navigating the line between online privacy, Omnichannel engagement, conversion rates and online investment vs in-store. In short - the motherload.

Our panelists will chat about some of the following key issues:

  • In the swirling world of demand creation what should you really focus on trying to control?
  • How are you readying for a potential downturn? What spend should you keep v give up?
  • What are the best KPI’s to use in measuring the success of your omnichannel offering? 
  • As Apple raises privacy as a key USP how should we best use this to our advantage when engaging customers?

Meet the Panelists!

Panelist Headshot

Tony Drockton

Founder & Chief Cheerleader, Hammitt

After earning his MBA, Tony spent over a decade managing successful businesses in construction, real estate, and home finance sectors. In search of a venture that celebrated his creative passions, Tony took the reins at Hammitt in 2008, overseeing its transformation from a best-kept hometown secret to a digital and retail phenomenon. Tony is a philanthropist, speaker, mentor, and lifelong entrepreneur, but mostly, he loves experiencing the zest and wonder of life.

Panelist Headshot

Aaron Winsloe

eCommerce Director, Joust Group

Aaron has spent 7 years learning his craft at international ecommerce giant The Hut Group, working in both the UK and New York offices. His international experience has seen him launch websites in 11 different countries across Europe, Asia and North America, leading revenue growth from nothing to 9 figures. He has since moved on to a start-up with a particular focus on electric bikes.  Most importantly, Aaron loves food more than anything else and his passion for ecommerce and food will eventually collide once again – as it did when he left university and ran street food markets in London!

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Gordon Robinson

Head of Digital Product, American Golf

For more than 15 years, Gordon has worked for ecommerce retailers such as Boots, Aldi and Next driving business and technology transformation with a customer-centric mindset.  Now Head of Digital Product at American Golf, he is working on reducing his golf handicap and supporting Europe's largest golf retailer's customers to reduce theirs.