Now, in 2022, online retail has been hailed as the recent saviour for retail businesses across the globe, keeping them afloat throughout the pandemic. But online & physical retail at scale adds complexity, so how do retailers navigate this transformation whilst industry disruptors, as well as the storms of economic and social change, continue to bring chaos to retail?
This session will take the form of a discussion about Chaos and Control, between those tasked with navigating the line between online privacy, Omnichannel engagement, conversion rates and online investment vs in-store. In short - the motherload.
Our panelists will chat about some of the following key issues:
- In the swirling world of demand creation what should you really focus on trying to control?
- How are you readying for a potential downturn? What spend should you keep v give up?
- What are the best KPI’s to use in measuring the success of your omnichannel offering?
- As Apple raises privacy as a key USP how should we best use this to our advantage when engaging customers?