The streaming-video marketplace is becoming increasingly competitive. With the launch of Disney+ and Apple TV+, 2019 is shaping up to be another redefining period in the streaming space. To be able to compete, it is paramount for OTT services to offer above-and-beyond user experiences.
A major part of those experiences is offering users the ability to find desired content with zero hassle, and discover new content that is both relevant to their tastes and enticing enough to provoke experimentation with new offers.
In this eBook, you'll learn about:
- the behind-the-scenes components of a high-end streaming search experience
- how companies like Twitch, iflix, and FranceTV are providing top-flight content discovery
- how to leverage search technology to increase conversions, customer experience, and ROI