eCommerce for Retail
A/B Testing: Algolia AI Dynamic Re-ranking for Retailer
Run A/B tests to finetune merchandising efforts and improve CTR and conversion
A retailer Honest Brew uses A/B testing to test the AI re-ranking strategy applied to products featured on its website. The goal is to fine-tune the merchandising efforts, improve the click-through-rate and customer conversion rate by analyzing realtime traffic in a low risk environment.
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