Inspiration Library

eCommerce for Retail

A/B Testing: Personalization on Category Page and Search Results Page for Retailer

Optimize your personalization strategy by running A/B tests

A retailer Honest Brew uses A/B testing to test the personalization strategy applied to browse and search results pages on the website. The goal is to fine-tune the personalization efforts based on unique user preferences (e.g. price, beer style, flavors, volume, brand and category), improve the click-through-rate and customer conversion rate by analyzing realtime traffic in a low risk environment.

eCommerce for Retail

A/B Testing: Personalization on Category Page and Search Results Page for Retailer

Optimize your personalization strategy by running A/B tests

Channel

Desktop

Features
A/B TestingPersonalizationBrowse
Used by brands like
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A/B Testing Personalization
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