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eCommerce for Marketplace

Keyword-Based Product Curation for Marketplace

Searching the PcComponentes electronics website for an item by entering a particular keyword, for example, "papel para impresora" (printer paper), brings up images of a recommended product set for the shopper's consideration.

eCommerce for Marketplace

Keyword-Based Product Curation for Marketplace

Channel

Desktop

Implementation Effort

Low

Features

Merchandising

Relevance Rules

Used by brands like
https://res.cloudinary.com/hilnmyskv/image/upload/v1610753656/inspiration-library/logos/pccomponentes.svg

How better search and personalization helped PcComponentes grow search click-through rate and conversion rate

See case study
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