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eCommerce for Retail

Promotion Banners in Search for Fashion Retailer

On clothing brand Lacoste's website, entering a certain search query brings up a banner ad for a related product collection; for instance, searching for dresses triggers a banner promoting several "essential" seasonal dresses.

eCommerce for Retail

Promotion Banners in Search for Fashion Retailer

Channel

Desktop

Implementation Effort

Low

Features

Merchandising

Used by brands like
https://res.cloudinary.com/hilnmyskv/image/upload/v1610753660/inspiration-library/logos/Lacoste.svg

Lacoste achieves +150% sales contribution from search

See case study
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