Entering a particular search query term in the search box on fashion retailer Lacoste's ecommerce website surfaces a large banner ad promoting a Lacoste partner collaboration that the shopper may be interested in checking out.

On clothing brand Lacoste's website, entering a certain search query brings up a banner ad for a related product collection; for instance, searching for dresses triggers a banner promoting several "essential" seasonal dresses.

While browsing the Lacoste brand ecommerce website, a shopper can simply enter a short query about sizes in the search box and immediately open up a banner ad displaying a link to the company's helpful clothing sizing guide.

Entering a particular search query term in the search box on fashion retailer Lacoste's ecommerce website surfaces a large banner ad promoting a Lacoste partner collaboration that the shopper may be interested in checking out.