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Algolia’s Guides use generative AI to instantly create content based on your product catalog. By using your index data, guides are highly relevant, helping shoppers make informed purchasing decisions. With engaging, tailored content, Guides enhance the shopping experience, keeping users on your site longer and increasing the likelihood of conversions. Additionally, AI-generated guides improve SEO by providing fresh, keyword-rich content that aligns with what customers are searching for.

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Types of Guides

Algolia provides three types of Guides, each designed to target different stages of the customer’s journey.
  • Shopping guide. Inspire shoppers by spotlighting specific categories and sparking interest
  • Category guide. Help shoppers dive deeper into categories by highlighting key features to consider
  • Comparison guide. Simplify the decision-making process by comparing products within a category

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How Guides are displayed

You can choose how you want to display Guides on your website: as full content or as headlines.

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As content

The Guide’s full content is displayed on your website. Screenshot of a webpage with a 'Guides' section on QLED TVs, including buying tips and maintenance, and a 'Related items' section with product cards.

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As headline

When displayed as headlines, guides appear as previews, which you can customize. This is useful for compact spaces like category pages, product listing pages, and product detail pages. Screenshot of a 'TV and Home Theater' section with three guide cards, each with a 'Read more' button. To add guides to your site:
  1. Create them using generative AI
  2. Integrate them into your website
  3. Publish them
Last modified on May 19, 2026