Skip to main content
This feature isn’t available on every plan. Refer to your pricing plan to see if it’s included.
First, collect events and configure your strategy. Then you can start personalizing search results for your users. The Personalization feature can have a big impact on your relevance and search experience. Before deployment:
  1. Simulate Personalization
  2. A/B test it with some users. Confirm that it outperforms a non-personalized experience.
After A/B testing, when you’re ready to deploy Personalization:
  1. Include the enablePersonalization and userToken parameters. Add them to every search you want to personalize. For details, see Enabling Personalization.
  2. Check your implementation against the Personalization checklist. Make sure you’ve covered everything.
Last modified on September 16, 2026