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This feature isn’t available on every plan. Refer to your pricing plan to see if it’s included.

Gather user data

To build effective personalization, start by collecting the right user data. When users perform specific actions, send Algolia that describe those actions. Algolia uses these events to build individual user profiles. Before you begin sending events, analyze your users’ behavior. Then plan which corresponding events you’ll send.

You’ve analyzed which user behaviors are meaningful for your business objectives

You’re sending valid events that capture all necessary information

  • All your events include a unique userToken for the user engaging in the behavior.
  • You are using view, click, and conversion events for the appropriate behavior.
  • All your events include a valid eventName.
  • All your events include the name where you’ve declared the applicable facets as attributesForFaceting.
  • If you’re sending events related to a search, you’ve included the queryID.
  • If you’re sending item-based events, you’ve included the relevant objectID.
  • If you’re sending category or -based events, you’ve included the relevant filters.
  • Optional but recommended: you’ve included the timestamp for when the behavior occurred.
For more information, see the Insights API reference. Use the Insights log debugger in your dashboard to check the received events. Check for missing fields and errors.

Configure your personalization strategy

A personalization strategy determines how Algolia computes a using the events you send. You can configure the personalization strategy in the Algolia dashboard or with the API clients. Prefer the Algolia dashboard for configuring the personalization strategy. Its visual simulator helps you preview how the strategy affects search results.

You’ve defined a valid personalization strategy

You’ve simulated your strategy for real users

You’ve used the simulator in the dashboard’s Personalization section. You simulated your strategy for various users and queries. The personalized results are as you would expect.

Turn on personalization on searches

Personalized searches use a user’s affinity profile to boost results related to their preferences. It’s best to use the API clients or InstantSearch UI libraries to perform searches.

You’re including enablePersonalization and userToken in your search requests

  • You’ve set enablePersonalization to true either as a search parameter or in the index configuration.
  • You’re using consistent userTokens in events and searches. To get personalized results, use the same userToken for a user’s events and for that user’s searches.
If you haven’t sent events for a particular userToken in the last 90 days, Algolia doesn’t personalize that user’s results.

Next steps

Before enabling Personalization for all your users, it’s best to A/B test your implementation.
Last modified on September 16, 2026