Migrate from Classic Personalization

The Advanced Personalization feature creates a profile for each of your users. It bases each profile on how they use your site or app.

This feature isn’t available on every plan. Refer to your pricing plan to see if it’s included.

Benefits

Advanced Personalization has these benefits:

It’s easier to set up. Advanced Personalization automates your strategy. This speeds up deployment.
It avoids bias in user profiles. Classic Personalization can create biased or mixed profiles. Automation helps avoid this.
It predicts user preferences. Advanced Personalization can predict what users might like or dislike. This means it can tailor each experience to their tastes.
It builds more accurate user profiles. Advanced Personalization builds profiles from signals from your users. Stronger signals help it know each user better.
It enhances monitoring and testing. Use the Algolia dashboard to inspect user profiles. You can simulate search personalization or conduct A/B tests.

You’re about to migrate from Classic Personalization to Advanced Personalization. Consider the following:

Advanced Personalization turns off Classic Personalization. You can’t update your Classic Personalization setup. This includes your strategy, facets, and personalizationImpact.
The migration won’t change your events and data.
User profiles stop shaping search results. Classic Personalization stops shaping results for current user profiles. This lasts until you finish your Advanced Personalization setup.
You can roll back the migration during beta. To revert to Classic Personalization, contact the Algolia support team. Rolling back loses all your changes. This includes anything made in Advanced Personalization.

This turns off Classic Personalization. It redirects you to the Advanced Personalization section of the Algolia dashboard.

Last modified on September 16, 2026