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By default, you’ll send click and view events when users view or select search results. Event settings live on the Insights page of the app, in the Event tracking section. To turn off sending events, turn off Use click analytics and select Save. Screenshot of the 'Event tracking' settings with 'Use click analytics' enabled, UserToken options, and 'Use data layer analytics' toggles. By default, a new anonymous is generated on every page load. For more persistent user tokens, select Persistent token via cookies, based on shopper approval. Before you can use cookies to store the user token, you must turn on “Cookie consent tracking” in your BigCommerce control panel. To find this option in your BigCommerce store, go to Settings > Security & Privacy > Your customers’ privacy. Without consent, a random token is used instead. Screenshot of a settings section with a 'Cookie consent tracking' toggle enabled and a 'Privacy Policy URL' input field.

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Big Open Data Layer analytics

  1. Turn on Use data layer analytics to enable Big Open Data Layer.
  2. Select the type of user interaction to track:
    • Add to cart. Send a conversion event when a shopper adds a product to their cart.
    • Order purchased. Send a conversion event when a shopper completes a purchase.
  3. Select Save.
Last modified on September 3, 2026