Send Algolia Insights events

Autocomplete is also available as an experimental widget in InstantSearch, making it easier to integrate into your search experience. For more information, see the API reference for InstantSearch.js or React InstantSearch.

With Autocomplete, you can automatically send click and view events with the insights parameter. Sending events lets Algolia recommend products, adjust the ranking dynamically (Dynamic Re-Ranking and Personalization), and lets you get better insights with Analytics and A/B Testing.

You can see a complete implementation in the Autocomplete playground.

Before you begin

Before you can send events, you need to add the Autocomplete library to your project. For more information, see Get started with Autocomplete.

Create an Autocomplete instance

Get started by creating a new file index.js. Add the following code to create an Autocomplete instance that includes results from an Algolia and Query Suggestions.

import { h, Fragment } from "preact";
import { autocomplete, getAlgoliaResults } from "@algolia/autocomplete-js";
import { createQuerySuggestionsPlugin } from "@algolia/autocomplete-plugin-query-suggestions";
import algoliasearch from "algoliasearch";

const appId = "latency";
const apiKey = "6be0576ff61c053d5f9a3225e2a90f76";
const searchClient = algoliasearch(appId, apiKey);

const querySuggestionsPlugin = createQuerySuggestionsPlugin({
  searchClient,
  indexName: "instant_search_demo_query_suggestions",
  getSearchParams: () => ({ clickAnalytics: true }),
});

autocomplete({
  container: "#autocomplete",
  openOnFocus: true,
  plugins: [querySuggestionsPlugin],
  getSources({ query }) {
    return [
      {
        sourceId: "products",
        getItems() {
          return getAlgoliaResults({
            searchClient,
            queries: [
              {
                indexName: "instant_search",
                params: {
                  query,
                  clickAnalytics: true,
                },
              },
            ],
          });
        },
        templates: {
          item({ item, components, html }) {
            return html`<div class="aa-ItemWrapper">
              <div class="aa-ItemContent">
                <div class="aa-ItemIcon">
                  <img
                    src="${item.image}"
                    alt="${item.name}"
                    width="40"
                    height="40"
                  />
                </div>
                <div class="aa-ItemContentBody">
                  <div class="aa-ItemContentTitle">
                    ${components.Highlight({ hit: item, attribute: "name" })}
                  </div>
                  <div class="aa-ItemContentDescription">
                    ${components.Snippet({
                      hit: item,
                      attribute: "description",
                    })}
                  </div>
                </div>
              </div>
              <button
                class="aa-ItemActionButton aa-DesktopOnly aa-ActiveOnly"
                type="button"
              >
                <svg
                  fill="currentColor"
                  viewBox="0 0 24 24"
                  width="20"
                  height="20"
                >
                  <path
                    d="M18.984 6.984h2.016v6h-15.188l3.609 3.609-1.406 1.406-6-6 6-6 1.406 1.406-3.609 3.609h13.172v-4.031z"
                  ></path>
                </svg>
              </button>
            </div>`;
          },
        },
      },
    ];
  },
});

import { h, Fragment } from "preact";
import { autocomplete, getAlgoliaResults } from "@algolia/autocomplete-js";
import { createQuerySuggestionsPlugin } from "@algolia/autocomplete-plugin-query-suggestions";
import algoliasearch from "algoliasearch";

const appId = "latency";
const apiKey = "6be0576ff61c053d5f9a3225e2a90f76";
const searchClient = algoliasearch(appId, apiKey);

const querySuggestionsPlugin = createQuerySuggestionsPlugin({
  searchClient,
  indexName: "instant_search_demo_query_suggestions",
  getSearchParams: () => ({ clickAnalytics: true }),
});

autocomplete({
  container: "#autocomplete",
  openOnFocus: true,
  plugins: [querySuggestionsPlugin],
  getSources({ query }) {
    return [
      {
        sourceId: "products",
        getItems() {
          return getAlgoliaResults({
            searchClient,
            queries: [
              {
                indexName: "instant_search",
                params: {
                  query,
                  clickAnalytics: true,
                },
              },
            ],
          });
        },
        templates: {
          item({ item, components }) {
            return <ProductItem hit={item} components={components} />;
          },
        },
      },
    ];
  },
});

function ProductItem({ hit, components }) {
  return (
    <div className="aa-ItemWrapper">
      <div className="aa-ItemContent">
        <div className="aa-ItemIcon">
          <img src={hit.image} alt={hit.name} width="40" height="40" />
        </div>
        <div className="aa-ItemContentBody">
          <div className="aa-ItemContentTitle">
            <components.Highlight hit={hit} attribute="name" />
          </div>
          <div className="aa-ItemContentDescription">
            <components.Snippet hit={hit} attribute="description" />
          </div>
        </div>
      </div>
      <button
        className="aa-ItemActionButton aa-DesktopOnly aa-ActiveOnly"
        type="button"
      >
        <svg fill="currentColor" viewBox="0 0 24 24" width="20" height="20">
          <path d="M18.984 6.984h2.016v6h-15.188l3.609 3.609-1.406 1.406-6-6 6-6 1.406 1.406-3.609 3.609h13.172v-4.031z"></path>
        </svg>
      </button>
    </div>
  );
}

This code adds the Autocomplete menu to an element with the id autocomplete. To use a different selector, adjust the container parameter. The openOnFocus parameter ensures that the Autocomplete menu appears as soon as users focus the input. This searches an Algolia index of ecommerce products using the getAlgoliaResults function.

Enable the `insights` option

To automatically send events, turn the insights option to true in your autocomplete instance.

JavaScript

// ...

autocomplete({
  container: "#autocomplete",
  placeholder: "Search products",
  openOnFocus: true,
  insights: true,
  getSources({ query }) {
    // ...
  },
});

// ...

To identify users consistently, such as authenticated users, use your own with setUserToken. The search-insights library can create anonymous user tokens and store them in cookie. To use cookie-based anonymous tokens, initialize the library with useCookie set to true:

JavaScript

insightsClient("init", { appId, apiKey });
insightsClient("setUserToken", yourUserToken);

// or

insightsClient("init", { appId, apiKey, useCookie: true });

In older versions of the search-insights library (earlier than version 2.0), cookie-based anonymous tokens are on by default.

Manage the Insights library

Autocomplete loads the search-insights library for you from jsDelivr. You don’t need to install it or set it up yourself. If you’re using a Content Security Policy to protect your site and you want to let Autocomplete load search-insights for you, make sure to add https://cdn.jsdelivr.net in your list of trusted sources for JavaScript.

script-src https://cdn.jsdelivr.net/

If you prefer hosting your own version of search-insights, you can add it to your project:

Autocomplete doesn’t load search-insights when it detects it on the page.

Default events

After enabling the insights option, Autocomplete automatically sends the following events:

Event	Description
`Items Viewed`	View events for results shown in the autocomplete menu.
`Items Selected`	Click events when users selects an item in the menu.

By default, Autocomplete doesn’t send any conversion events. You can send events from templates manually.

Customize events

You can customize the Insights plugin by using one of these hooks:

For example, you might want to use a different eventName. For more information, see the examples in the createAlgoliaInsightsPlugin documentation.

Send events from templates

By default, Autocomplete doesn’t send any conversion events. If your templates include calls to action, such as an Add to cart button, you can track interactions with them as conversion events.

Screenshot of a search autocomplete drop-down menu showing laptop queries and product results with a red arrow pointing to a shopping bag icon.

To send events from your templates, pass the Insights client to your templates:

autocomplete({
  // ...
  insights: true,
  templates: {
    item({ item, components, state, html }) {
      return createProductItemTemplate({
        hit: item,
        components,
        insights: state.context.algoliaInsightsPlugin.insights,
        html,
      });
    },
  },
});

function createProductItemTemplate() {
  // ...
}

autocomplete({
  // ...
  insights: true,
  templates: {
    item({ item, components, state }) {
      return (
        <ProductItem
          hit={item}
          components={components}
          insights={state.context.algoliaInsightsPlugin.insights}
        />
      );
    },
  },
});

Now, you can send events from your templates by using the Insights client’s methods. For example, to track a conversion event when users click the Add to cart button, use the convertedObjectIDsAfterSearch method:

function createProductItemTemplate({ hit, insights, components, html }) {
  return html`<div class="aa-ItemWrapper">
    <div class="aa-ItemIcon">
      <img src="${hit.image}" alt="${hit.name}" width="40" height="40" />
    </div>
    <div class="aa-ItemContent">
      <div class="aa-ItemContentTitle">
        ${components.Highlight({ hit, attribute: "name" })}
      </div>
      <div class="aa-ItemContentDescription">
        ${components.Snippet({ hit, attribute: "description" })}
      </div>
    </div>
    <div class="aa-ItemActions">
      <button
        class="aa-ItemActionButton"
        type="button"
        onClick="${(event) => {
          event.preventDefault();
          event.stopPropagation();
          insights.convertedObjectIDsAfterSearch({
            eventName: "Added to cart",
            index: hit.__autocomplete_indexName,
            objectIDs: [hit.objectID],
            queryID: hit.__autocomplete_queryID,
          });
        }}"
      >
        <svg
          viewBox="0 0 24 24"
          width="20"
          height="20"
          fill="none"
          stroke="currentColor"
        >
          <path
            d="M3 3h2l.4 2M7 13h10l4-8H5.4M7 13L5.4 5M7 13l-2.293 2.293c-.63.63-.184 1.707.707 1.707H17m0 0a2 2 0 100 4 2 2 0 000-4zm-8 2a2 2 0 11-4 0 2 2 0 014 0z"
            stroke-linecap="round"
            stroke-linejoin="round"
            stroke-width="2"
          />
        </svg>
      </button>
    </div>
  </div>`;
}

function ProductItem({ hit, insights, components }) {
  return (
    <div className="aa-ItemWrapper">
      <div className="aa-ItemIcon">
        <img src={hit.image} alt={hit.name} width="40" height="40" />
      </div>
      <div className="aa-ItemContent">
        <div className="aa-ItemContentTitle">
          <components.Snippet hit={hit} attribute="name" />
        </div>
        <div className="aa-ItemContentDescription">
          <components.Snippet hit={hit} attribute="description" />
        </div>
      </div>
      <div className="aa-ItemActions">
        <button
          className="aa-ItemActionButton"
          type="button"
          onClick={(event) => {
            event.preventDefault();
            event.stopPropagation();
            insights.convertedObjectIDsAfterSearch({
              eventName: "Added to cart",
              index: hit.__autocomplete_indexName,
              objectIDs: [hit.objectID],
              queryID: hit.__autocomplete_queryID,
            });
          }}
        >
          <svg
            viewBox="0 0 24 24"
            width="20"
            height="20"
            fill="none"
            stroke="currentColor"
          >
            <path
              d="M3 3h2l.4 2M7 13h10l4-8H5.4M7 13L5.4 5M7 13l-2.293 2.293c-.63.63-.184 1.707.707 1.707H17m0 0a2 2 0 100 4 2 2 0 000-4zm-8 2a2 2 0 11-4 0 2 2 0 014 0z"
              strokeLinecap="round"
              strokeLinejoin="round"
              strokeWidth="2"
            />
          </svg>
        </button>
      </div>
    </div>
  );
}

To see a complete implementation, check the Autocomplete playground.

Add-to-cart events

When your users add an item to their cart, send a special conversion event with the addToCart subtype.

JavaScript

insights.convertedObjectIDsAfterSearch({
  eventName: "Added to cart",
  index: hit.__autocomplete_indexName,
  objectIDs: [hit.objectID],
  queryID: hit.__autocomplete_queryID,
  // Special subtype
  eventSubtype: "addToCart",
  // An array of objects representing each item added to the cart
  objectData: [
    {
      // The discount value for this item, if applicable
      discount: item.discount || 0,
      // The price value for this item (minus the discount)
      price: item.price,
      // How many of this item were added
      quantity: 2,
    },
  ],
  // The total value of all items
  value: item.price * 2,
  // The currency code
  currency: "USD",
});

Fields representing monetary values accept both numbers and strings, in major currency units (for example, 5.45 or '5.45'). To prevent floating-point math issues, use strings, especially if you’re performing calculations.

Purchase events

When your users purchase an item, send a special conversion event with the purchase subtype.

JavaScript

insights.convertedObjectIDsAfterSearch({
  eventName: "Added to cart",
  index: hit.__autocomplete_indexName,
  objectIDs: [hit.objectID],
  queryID: hit.__autocomplete_queryID,
  // Special subtype
  eventSubtype: "purchase",
  // An array of objects representing each purchased item
  objectData: [
    {
      // The discount value for this item, if applicable
      discount: item.discount || 0,
      // The price value for this item (minus the discount)
      price: item.price,
      // How many of this item were added
      quantity: 2,
    },
  ],
  // The total value of all items
  value: item.price * 2,
  // The currency code
  currency: "USD",
});

Validate your events

Use the events debugger to verify that events are being sent.

​Before you begin

​Create an Autocomplete instance

​Enable the insights option

​Manage the Insights library

​Default events

​Customize events

​Send events from templates

​Add-to-cart events

​Purchase events

​Validate your events

Before you begin

Create an Autocomplete instance

Enable the `insights` option

Manage the Insights library

Default events

Customize events

Send events from templates

Add-to-cart events

Purchase events

Validate your events