B2C Ecommerce Site Search Report

AI-driven intent recognition continues to be a major focus, with significant growth expected. In 2025, 42% of businesses use AI for understanding user intent, up from 34% in 2024.

Merchandisers and business teams need tools that surface deeper data insights that recommend actionable strategies, with 61% planning to implement agentic AI in the next 12 months.

39% of respondents admitted to under-investing in search, planning to become more active in 2026 to catch up with their peers and realize the benefits of adopting new technologies such as agentic AI.