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Algolia’s AI Synonyms tool looks for patterns in how customers search to find likely candidates for synonym pairs. When it finds pairs they will appear in a list for you to review before they are activated. Until you approve a new synonym pair AI Synonyms will have no impact on the customer experience.
Not all the synonym ideas will be right so you should schedule a little time to review them every few weeks.
When you accept a new synonym pair, by default it will be a two way pair, for example
Bag <> Holdall
So a search for “bag” will return results for “holdall” and vice versa. In this example It seems reasonable for "holldalls" to appear when the customer searches for a bag but if a customer searches for “holdall” and other bags appear that’s not so good.
In cases like this you can change the synonym to be one-way:
Bag >> Holdall
From the Merchandising Studio homepage:

To enable Dynamic Synonym Suggestions (referred to as AI synonyms in the dashboard):


Recognized by IDC, Gartner, Forrester, and Paradigm B2B, Algolia helps enterprises turn search into a growth engine for AI-native experiences.
Algolia is recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Search and Product Discovery as the market shifts toward AI-powered, agentic discovery.
A Forrester Consulting study found Algolia delivered $3.1M NPV over three years, helping commerce teams improve relevance, automate merchandising, and grow revenue
IDC recognized Algolia as a leader in general-purpose knowledge discovery software, citing the growing role of search in AI-powered workflows and enterprise knowledge experiences
Algolia earned 12 medals across 12 categories in Paradigm B2B’s 2025 Enterprise Combine for Search and Discovery, with customers praising speed, transparency, analytics, and ease of use