Note

Setting up analytics tags requires front end development to be in place to trigger, please check with your development team.

Potential use cases for analytics tags are:

• Segmenting by device: mobile versus desktop searches
• Enriching the data with data retrieved from a user account, for example, age or gender
• Segmenting first-time versus recurring users
• Segmenting by search language
• Segmenting by country of origin

For example, if your site has a “Pick your language” selector, you can use this element to assign a language analytics tag. For every search, the tag is set to the language the user selected from the menu.