The result
As soon as Bringmeister was up and running with Algolia, the customer complaints ended. Gone were the days when customers couldn’t find the products they were looking for. What’s more, the business teams gained full knowledge and control of Algolia’s relevance logic. Bringmeister sees this as a strategic advantage: the business teams can execute against their own search ideas immediately, rather than having to submit and wait on support tickets and risking they falling through.
The team realized that Algolia’s easy-to-use features could be applied to power e-commerce strategies like marketing and partnership campaigns. Bringmeister uses query rules systematically to boost products to align with seasonal campaigns and partnership programs. Algolia gives them the flexibility and power to use search as a driver of campaign results. For example, if you search for asparagus in the springtime, you might see suggestions for other products that are often cooked with asparagus. The Bringmeister team recognizes Algolia as a key driver of their ability to surface new, lesser known products to their customers. In this way, they see Algolia as much more than a powerful search engine, it’s a discovery engine.
Query rules also help Bringmeister elevate their brand. With the ability to boost fresh and organic produce, they offer their customers a premium grocery experience. Nicholas likens the Bringmeister search experience to the merchandising of an actual grocery store: it’s as if they’re able to place their premium products at eye level, moving store-brand goods to the bottom shelf.
Their partnership with Algolia enables the Bringmeister team across many fronts, from search and discovery innovation, to development efficiencies, to brand elevation tactics, and new marketing strategies. Since implementing Algolia, Bringmeister has seen a 63% decrease in exit rate.
