What is end-to-end AI search?
Simplicity is critical for search engines, but building one that enables that simplicity is complex. Over the last 20+ years ...
Director of Product Management
Simplicity is critical for search engines, but building one that enables that simplicity is complex. Over the last 20+ years ...
Director of Product Management
Many new AI-powered search solutions have been released this year, and each promises to provide great results, but as ...
Marketing Campaign Production Manager
When you think of “customer experience,” what comes to mind? People, right? Specifically, consumers. Retail customers. That’s easy; the ...
Sr. SEO Web Digital Marketing Manager
A potential customer is about to land on the home page of your ecommerce platform, curious to see what cool ...
Search and Discovery writer
By now, everyone’s had the opportunity to experiment with AI tools like ChatGPT or Midjourney and ponder their inner ...
Director, Product Marketing
Search has been around for a while, to the point that it is now considered a standard requirement in many ...
Senior Machine Learning Engineer
With the advent of artificial intelligence (AI) technologies enabling services such as Alexa, Google search, and self-driving cars, the ...
VP Corporate Marketing
It’s no secret that B2B (business-to-business) transactions have largely migrated online. According to Gartner, by 2025, 80 ...
Sr. SEO Web Digital Marketing Manager
Twice a year, B2B Online brings together industry leaders to discuss the trends affecting the B2B ecommerce industry. At the ...
Director of Product Marketing & Strategy
This is Part 2 of a series that dives into the transformational journey made by digital merchandising to drive positive ...
Benoit Reulier &
Reshma Iyer
Get ready for the ride: online shopping is about to be completely upended by AI. Over the past few years ...
Director, User Experience & UI Platform
Remember life before online shopping? When you had to actually leave the house for a brick-and-mortar store to ...
Search and Discovery writer
If you imagine pushing a virtual shopping cart down the aisles of an online store, or browsing items in an ...
Sr. SEO Web Digital Marketing Manager
Remember the world before the convenience of online commerce? Before the pandemic, before the proliferation of ecommerce sites, when the ...
Search and Discovery writer
Artificial intelligence (AI) is no longer just the stuff of scary futuristic movies; it’s recently burst into the headlines ...
Search and Discovery writer
Imagine you are the CTO of a company that has just undergone a massive decade long digital transformation. You’ve ...
CTO @Algolia
Did you know that the tiny search bar at the top of many ecommerce sites can offer an outsized return ...
Director, Digital Marketing
Artificial intelligence (AI) has quickly moved from hot topic to everyday life. Now, ecommerce businesses are beginning to clearly see ...
VP of Product
Apr 12th 2022 product
Algolia is known for the granular level of control we give businesses to manage the search results and how they are ranked. While the first priority is textual relevance, what comes next is custom ways to break the ties in ranking – between 100 different “polo shirts”, for example. That custom logic may be based on a sales rank, inventory amount, popularity, rating, or anything else that the business is tracking. Being thoughtful in how a business prioritizes one polo on the first line of search results and buries another polo on the third page, ultimately has a huge impact on conversion rate and revenue. For Lacoste, using Algolia to improve the ordering of search results led to a 37% increase in conversion rate. Some other search prioritization examples include a news publication that might use two metrics to order articles (recency and number of clicks) or a consulting firm that may prioritize their search results by first surfacing content that have led to the most number of “Contact Us” form submissions.
For our Adobe customers, we want to share how they could bring in metrics from Adobe Analytics, such as top-viewed articles and pages, so that they can be seamlessly leveraged in their ranking logic. There are a few different ways that can make this happen:
1. The Algolia Crawler is able to link to your Adobe Analytics to provide business metrics that improve your discovery experience. With a few steps, the crawler will automatically connect and retrieve the page data from Adobe Analytics, keeping your solution up-to-date and relevant for your customers.
2. An external script can be written to connect to Adobe Analytics for data and enrich the records inside Algolia. An Algolia front-end library makes it easy to enrich the Algolia records.
3. Algolia InstantSearch includes a widget making it easy to send Search data directly to an analytics system such as Adobe Analytics. The search is debounced (to only capture the full word and not the keys pressed) and can be configured for Adobe Analytics.
Once you have connected your data, you can start using your Adobe Analytics metrics to strategically prioritize how you then rank your search results.
On top of that, you can also leverage Algolia’s built-in A/B testing capabilities to measure how you can move the needle even more on engagement and conversions. We are excited to hear about your results! Reach out to us at adobe-algolia-solutions@algolia.com.
Check out the other blogs in the ‘Algolia x Adobe Integrations’ series, on how to ingest your AEM content into Algolia, and how to leverage Adobe Launch to personalize your search experience!
Powered by Algolia Recommend