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Personalize every experience

Turn every search, browse, and category page into a smarter shopping journey. Merchandising Studio helps e-commerce teams shape experiences around shopper intent, business goals, inventory, campaigns, and real-time performance.

Let automation handle the busywork

Create high-performing experiences without constant manual tuning. From within the Studio, merchandisers can curate and optimize results across AI Search, AI Browse, AI Recommendations, and AI Personalization.

Perfect blend of AI and manual controls

Use AI to automate where it helps, and apply business rules where precision matters. Promote bestsellers, prioritize margin-friendly products, launch campaign rules, or let AI re-rank results based on what drives engagement and conversion.

24/7 optimization

Quickly and automatically show your customers what they need, especially during peak season, with industry-leading AI Search that understands buyer intent.

Unified analytics

Move from guesswork to measurable action. Monitor high-value queries, no-results searches, category performance, click-through rates, conversions, and campaign impact in real time so every decision is grounded in data.

Merchandising at your fingertips

Create, control, and optimize AI-powered shopping experiences quickly, no code required.

Optimize the shopping journey
  • Searchandising
    Shape search results around shopper intent, business priorities, and performance goals, from first query to checkout.
  • Category pages
    Curate and optimize category pages to deliver visual, high-converting browse experiences.
  • Facets
    Optimize facets to be displayed to improve the user experience or align with business objectives.
Show the right products first

Combine merchandising rules with AI-powered personalization and re-ranking to surface the products each shopper is most likely to engage with, while still protecting business priorities like margin, inventory, and campaign goals.

Move faster with flexible merchandising tools
  • Smart Groups
    Create product groups and place them strategically in the results grid to boost visibility, support campaigns, and guide shoppers toward key items.
  • Collections
    Launch seasonal, thematic, or campaign-specific collection pages quickly, without engineering support.
  • Redirects
    Guide shoppers from high-intent queries to the right landing pages, campaigns, or product destinations with no-code redirects.
  • No-code banners
    Add promotional banners directly into search and category experiences to support campaigns, launches, seasonal moments, and brand storytelling.
Prove decisions with confidence

Measure effectively, modify immediately. Get a high-level view of your merchandising campaigns with drill downs for actionable insights.

Curate shopping experiences with care

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Merchandising Studio FAQs

Try the AI search that understands