Traditional search relies on precise queries, but shoppers don’t always have the right words. Visual search removes that friction by letting users upload a photo or screenshot and instantly browse similar products—no typing required.
From inspiration to product, instantly
Accelerate product discovery
Surface visually similar products that align with what shoppers are actually looking for.
Let shoppers upload photos or screenshots from anywhere—social media, ads, or real life—and instantly find matching products in your catalog.
Capture intent that text search misses
Understand visual signals that don’t translate well into keywords, reducing dead ends and helping more shoppers find relevant results.
Make visual search work for your business
Shop the look
Let users upload images or screenshots to find visually similar products instantly
Turn a grocery list into a shopping cart
Let users upload handwritten lists and instantly find and add matching products from your catalog.
Go beyond basic image matching with tools to control, personalize, and optimize what shoppers see
Control what shoppers see in visual search results—promote high-margin items, hide out-of-stock products, and align results with campaigns and business goals.
Adapt visual search results to each user by combining visual intent with real behavior, surfacing products that better match individual preferences.
Extend visual search with “visually similar” and complementary suggestions, helping shoppers discover more and continue exploring.
Visual search FAQs
Visual search uses AI models to understand the content of an image—such as objects, styles, or visual similarities.
Image search uses that understanding to retrieve relevant results. In Algolia, images are translated into structured queries, which are then used to return fast, relevant results using the search engine.
Customers can use screenshots, photos from their camera roll, or images taken in real time. The AI model is optimized to recognize fashion items, home goods, electronics, and more — even in busy backgrounds.
Visual search enhances your ability to surface the right products by combining AI with your existing merchandising rules. You stay in control of what gets prioritized, promoted, or excluded.
Yes. Visual search is fully responsive and optimized for mobile-first shopping experiences. You can integrate it into product pages, search bars, or your app’s camera interface.
Customers can use Algolia’s flexible APIs and or connect to other services such as Google’s Cloud Vision API to build compelling visual search capabilities. Most teams can go live in weeks — not months — with full customization and analytics. Read our docs to learn more.
Gartner 2026 Magic Quadrant for Search and Product Discovery
A leader for the third consecutive year
Algolia is recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Search and Product Discovery as the market shifts toward AI-powered, agentic discovery.
Increased Operating Profit and Improved Efficiency
A Forrester Consulting study found Algolia delivered $3.1M NPV over three years, helping commerce teams improve relevance, automate merchandising, and grow revenue
IDC recognized Algolia as a leader in general-purpose knowledge discovery software, citing the growing role of search in AI-powered workflows and enterprise knowledge experiences
Algolia earned 12 medals across 12 categories in Paradigm B2B’s 2025 Enterprise Combine for Search and Discovery, with customers praising speed, transparency, analytics, and ease of use