With Recommend Rules, you can optimize your recommendations towards your business goals by tweaking recommendations generated by the machine learning models and shape your user experience dynamically.

Example use cases for Recommend Rules include:

• Ensure you only show related products from the same category as the viewed product.
• Ensure you don’t show recommendations for out-of-stock products.
• Recommend a newly launched product first by pinning it to the first position.
• For all products from a specific category, pin items to the top of the recommendations. For example, for all “hair” products, recommend all “shampoo” products first.