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1. From the Merchandising Studio homepage, click Visual merchandiser in the left-hand navigation.
2. Enter the keyword you'd like to create a redirect for in the search field. In this example, let's use "help".
3. Click the Curate this query button.
4. Click Redirect
5. Enter the URL to redirect your query keyword to, then click Apply
6. Click the Review and Publish button
7. Review your trigger (in this case, the keyword query you're setting up the redirect for) and consequence (in this case, the redirect URL). Optional, but recommended for easy reference later: add the rule description (for example: "Redirects search term 'help' to customer service page").
8. If all looks good, click Publish. This will enable the Rule to take effect immediately.
Great merchandisers always test their updates! To test your new keyword redirect: visit your live site and enter the keyword you just set the redirect for in your search field. You should be redirected to the URL you entered previously.
1. Load dashboard section: Rules
2. Select the correct index
3. Click on “New Rule” button and select “Manual Editor”
4. In the Condition(s) section, keep Query toggled on, select Is/Contains/Starts with/Ends within the dropdown and enter a query (e.g. “star wars”) in the input field.
5. In the Consequence(s) section, click the Add consequence button and select Return Custom Data.
6. In the input field that appears, add the data to return when the user query matches the Rule in the following format:
{ “redirect”: “https://www.mystore.com/#q=user-query” }
7. For example, for the query “star wars” the custom data consequence will look like this:
8. Optional: add rule description for clarity and define a timeframe for the promotional campaign.
9. Review the rule before saving
Recognized by IDC, Gartner, Forrester, and Paradigm B2B, Algolia helps enterprises turn search into a growth engine for AI-native experiences.
Algolia is recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Search and Product Discovery as the market shifts toward AI-powered, agentic discovery.
A Forrester Consulting study found Algolia delivered $3.1M NPV over three years, helping commerce teams improve relevance, automate merchandising, and grow revenue
IDC recognized Algolia as a leader in general-purpose knowledge discovery software, citing the growing role of search in AI-powered workflows and enterprise knowledge experiences
Algolia earned 12 medals across 12 categories in Paradigm B2B’s 2025 Enterprise Combine for Search and Discovery, with customers praising speed, transparency, analytics, and ease of use
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