“The ability to personalize a user experience across platforms from a mobile experience to a web app provides huge potential for our business and we’re excited to bring this to life with Algolia.”
“We’re excited that personalization will allow us to cater to learners’ interests - whether through exposure to a broad selection of learning content or precisely matching content to a very specific intent.”
A More Personal Approach
Personalization is a strategy that allows businesses to customize what content a user sees based upon their prior online behavior. This method uses a list of inputs about online behavior to influence and adjust the content that a specific user will see, whether it’s on your homepage, product page, or just within your app.
Personalization addresses the issue of a “one size fits all” approach. This increases relevance by dynamically displaying content and objects a user is more likely to be interested in, helping to increase engagement while minimizing website bounces. This relevance ties directly to KPI’s such as conversions, average cart size, net promoter scores or increases in productivity.
Control What’s Important
Personalization gives you control over how the custom content strategy is going to affect your user’s experience. We take a mathematical approach and utilize a coefficient for each ranking each criteria (view, click, or conversion) which will determine its influence towards the overall score. It’s the relation between these coefficients that determine the content most relevant for a given user.
Ease of Use
We want to make it easy to get your personalization strategy up and running. To do this, we make it transparent how the personalization would impact the ranking of the results, and then make it straightforward to configure.