What to do with your holiday data

We all know that B2C is a dynamic and fiercely competitive market. For customers, the next best option is only a click away. 

Taking a careful look at your search and merchandising analytics is an ongoing process. Merchandising, marketing, and IT teams have to continually perform A/B tests and assess the value of new product, price, and user interface combinations.

Are there better ways to structure product data to improve search ranking and relevance? How can we improve AI personalization to provide more meaningful customer journeys?

Testing is an opportunity to review search capabilities and strategies.  It allows teams to verify if products are accurately described and represented, and if the correct products show up when your customers use specific search terms.

Alongside tools like the Algolia Merchandising Studio, Algolia AI Search makes it easier to test new implementations and promote products and content. 

Our technology empowers digital strategists, product managers, merchandisers, marketers, and content editors to manage the search experience for their customers.

This means it can be as easy to optimize and adjust your search strategy for shoppers on Valentine's Day as it is on Black Friday. It also becomes easier to deploy a global strategy and adapt it to local customers and markets.

Having powerful AI-supported search tools to translate what you know about your shoppers’ demographics, preferences, and needs is the key to B2C success. 

Review, analyze, test, and iterate! It's time to improve the customer journey, increase ROI, and delight shoppers.