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Summary

Here’s a simplistic view of the customer journey: search bar > click > add to cart. Something so sparse can be costly. Search is not simply about helping the user find what they are looking for. Today’s consumers come to your site for experiences, and it is inspiring experiences that will keep them returning.

Market leaders use search technology as an underexploited strategic weapon, driving KPIs like conversion rates, stickiness, engagement, and increased basket size. In this eBook, we’ll look at innovative ways in which search and discovery can power creative discovery experiences for your users, and better business results for you.

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