Who should own Gen AI in B2B…IT or the Business?

With all of the questions swirling around how B2B organizations can take advantage of new generative AI technologies, the one we hear the most is “Who should own Gen AI in my business?”

If genAI is just a new technology, why wouldn’t ownership of it live with all other technologies? If it's just an enabler, why wouldn't it live with other tools like CRM, which typically are managed by business units? 

Watch the recording of the debate between Algolia’s Sajid Momin and Master B2B’s Andy Hoar & Brian Beck.