Algolia Acquires MorphL, Launches AI-Powered Predictive Experiences and Personalization
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January 26, 2021 at 12:00 AM Coordinated Universal Time
- Algolia acquires Google DNI-funded MorphL, an AI/ML platform
- MorphLâs AI/ML platform to fuel Algoliaâs new AI offerings
- Algoliaâs headless, API-first âbuilding blockâ approach eliminates barriers to AI implementation, helping businesses drive conversion and personalization
SAN FRANCISCO, Jan. 26, 2021 (GLOBE NEWSWIRE) -- Algolia, the leading Search-as-a-Service company, today announced that it has acquired MorphL, a Google Digital News Initiative-funded startup, to help power Algoliaâs new AI offering. This new suite of API-based Artificial Intelligence (AI) and Machine Learning (ML) models enables developers, data scientists, and marketers to predict usersâ intent, personalize online experiences, and create highly-targeted offers.
To feed the desire for usersâ expectations for instant gratification, companies are depending more and more on modern technologies such as AI. However, applying AI to every point in a userâs journey can be complex. Historically, developersâ, data scientistsâ, and marketersâ options have been limited to a reliance on either âopaqueâ proprietary or open source offerings, or to build their own models from scratch â which could take several weeks or months.
Bernadette Nixon, Chief Executive Officer, Algolia, said: âI am thrilled to welcome MorphL to the Algolia family. Itâs an exciting time â brands are looking to create meaningful connections with people, and that requires understanding intent in the moment, personalized navigation, search, and recommendations or offers. Sounds easy enough, but ask most Chief Digital Officers or heads of eCommerce and itâs not.â
Algoliaâs AI offering simplifies the ability to understand usersâ intent so that it is possible to personalize experiences and offers â even from "first visitâ and âfirst search.â Nixon further noted that âthis will enable companies to move beyond content-based experiences to predictive, intent-based experiences. Importantly, it will enable online retailers to monetize new products, new visitors, and infrequent visitors like they have never been able to do before.â
This acquisition extends Algoliaâs leading intelligent search APIs, with recommendations and user behavior models all along the customer journey, so companies can deliver powerful, intent-based experiences and iterate quickly in response to market trends and user propensity profiles.
Algoliaâs AI suite is highly flexible due to its API-first approach, the complete availability of its underlying data, and the ease with which developers and marketers can build upon its AI and ML models. It also allows them to leverage their market knowledge to manage and tune the entire experience.
Ciprian Borodescu, Chief Executive Officer, MorphL, added: âMany companies are trying to make it easier to use AI, but few are making it as simple as MorphL. Indeed, our mission has always been to democratize AI and to empower developers and marketers, who wish to enhance their digital offerings with a simple âplug and playâ building block interface for building their intent-based, omnichannel sites and applications.â
Algolia AI is the product of significant internal innovation and the acquisition of MorphL, an AI tech start-up awarded with a Google Digital News Initiative grant and selected to the Techstars Montreal AI Accelerator.
Learn more about the Algolia AI offering here: https://www.algolia.com/products/ai-studio
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- Careers: https://www.algolia.com/careers
About Algolia
Algolia is the Search-as-a-Service platform that enables companies of all sizes to deliver fast and relevant digital experiences that drive real results. With Algolia, consumers are able to find and discover what they want easily across web, mobile and voice. Algolia allows developers and business teams to build and optimize delightful Search and Discovery experiences that increase online engagement, conversion rates and revenue. More than 9,500 companies including Under Armour, Lacoste, Birchbox, Stripe, Slack, Medium, and Zendesk rely on Algolia to manage over 95 billion search queries a month. Algolia is headquartered in San Francisco with offices in Paris, London, Tokyo, New York and Atlanta. To learn more, visit www.algolia.com.
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