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AI eats ecommerce: 10 ways AI is changing ecommerce

10 ways AI is changing ecommerce

10. Ecommerce gets scientific

BEFORE

Ecommerce is an art where merchandisers and developers try to drive more conversions using intuition and gut feeling. It's difficult to understand how to move the needle and if individual changes are leading to better outcomes for shoppers.

AFTER

Ecommerce is a science, where AI models are continuously fine tuning and improving performance through A/B tests and experimentation that provide statistically significant evidence. The velocity and volume of experimentation accelerates and shoppers vote with their clicks for what works and what doesn’t.

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