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We partnered with Digital Commerce 360 for the 2nd time to survey retailers about impact of site search on revenue and KPIs such as conversion rates (results of last survey are here).
We asked 108 respondents to identify their search as advanced, intermediate, or basic. When survey results came in, the most interesting findings turned out to revolve around this split.
We all know that site search is a critical part of the e-commerce buying journey. As one of our customers put it:
‘Search is a great indicator of first impressions. To serve to your customers exactly what they are looking for is key.’
—Nicholas Maupin, product manager for global e-commerce, Under Armour
But this year’s survey revealed that retail companies with basic site search are potentially losing out on valuable customers, and that advanced site search, when done right, increases conversions and revenue.
Perhaps the most striking result was that retailers investing in advanced search capabilities see 50% higher conversion rates:
While only 14% of respondents invest in advanced search, they are also the savviest with putting people, strategy, and dedicated resources behind their site search — and the ones to reap the most benefits.
Here are some key takeaways from the survey that set advanced retailers apart:
To learn more about how retailers double their conversion rates with search, read the full report: Site search: A high-converting investment when done right.
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