Program Manager for GTM Strategy
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Continuing with our series on composable commerce, we’ll demonstrate two apps that bring together the increasingly popular combination of online and physical shopping. Imagine. Shoppers in a busy retail store want to know if a product is available in a different color. Instead of waiting for an available sales representative, they independently find all the stock information at the in-store kiosk. If the product is not available in their current store, they conveniently pull out their phone and find the same product online in a nearby location. They order the item and pick it up on their way home. This is the perfect coupling of an in-store kiosk (an online inventory lookup) with a click and collect store locator. Convenience for the customer: no extra traveling, no waiting for a delivery. And the brand makes the sale and earns the customer’s longtime loyalty.
Let’s look at these apps more closely.
App: Product Search Kiosks
Blend the online shopping convenience into the shoppers’ in-store experience. Following the rise of online shopping, customers’ shopping habits greatly evolved. They prefer independent research over asking a sales associate for help. Give shoppers an option of browsing store inventory with product search kiosks. Empower customers with the ability to instantly find accurate and reliable answers to their questions: retrieve product details and product availability in current or nearby stores. Whether a customer is looking for a specific garment color, washing instructions, or matching outfit suggestions – this information is now made available to them in-store just the way it is online.
The product search kiosk implementation tackles the most difficult technical challenges a retail store might have:
Algolia serves as a product data platform for a best-in-class in-store product search kiosk app for retailers.
App: Store Locator with “Buy Online, Pickup at Store” Functionality
Allow your users to have more flexibility in their purchasing process by offering multiple options for product delivery. Shoppers who prefer a contactless shopping experience as an alternative to an in-store shopping journey are now able to order their items online and pick-up at stores. A store locator app offers users a smooth integration between online and offline worlds by blending them into a single seamless process. Shoppers can easily locate the store closest to them, check stock availability independently, without the hassle of waiting several days for shipments, calling the store associates to check their preferred item’s availability, or the hassle and frustration of arriving in person at the store only to find out that the item of their interest is out of stock in the specific location.
For more information about the Store Locator App:
In this series on Composable Commerce, you’ll discover how to use composable APIs to help you create innovative applications based on your product catalog.