Curious about how important site search is for e-commerce? Look no further. We compiled some of the most interesting and important statistics about site search, and its direct or indirect impact on critical e-commerce KPIs.
12% of users will bounce to a competitor’s site after an unsatisfactory search.
The frustration involved in the overall product search experience results in an unacceptable level of churn and burn: to the tune of 68%, according to Forrester.
20% of people who used search went on to refine their searches (submit another search) and 21% exited the website from the search results.
61% of all sites perform below an acceptable search performance that is misaligned with user’s actual search behavior and expectations (and 15% have a “broken” search query type performance).
Amazon’s conversion rate shoots up 6x when visitors do a search (2% → 12%). Walmart’s 1.1% conversion rate goes to 2.9% with a search, a 2.4x boost. For Etsy, site search boosts conversions at 3x.
53% of retailers with advanced search capabilities have defined KPIs for site search versus only 13% of those with basic site search.
In 2018, KPIs impacted most by site search were revenue per visit (52.4%), time on site after search (51.5%), and highest bounce searches (39.8%).
Most common site search KPIs in 2020 are: conversion rate from search, click-through rate from search terms, and eliminating searches that return zero results.